A free business idea. Google Analytics for printed flyers
2 comments
I used to do this for small businesses in 02, and I still do it for a taxi/limo company. Set up multiple marketing campaigns with independent phone numbers, web pages, deliverables , etc. I even went so far as creating separate corporate identities in order to test new marketing ideas & strategies. Now, I use google voice and a combination of local and toll free numbers. Works great and sometimes, better than analytics. #mmedia
Tell him to put a QR code on the flyer. Link the QR code into Google Analytics and some sort of reward for the user decoding it.
The manager of a small dentist clinic was telling me he had setup virtual phones and web pages so that he could track the effectiveness of his pamplets and advertisements.
But he said it was very complicated to do, and he would have been interested in paying for a solution. Basically he wanted a 'google analytics' tool that was integrated with flyer printing and delivery.
If anyone is interested, or already doing this, let me know and I'll put you in touch with the guy (and the google words he searched trying to find it).