Procter & Gamble Launches Widget To Convert Clicks into Water(mashable.com)
mashable.com
Procter & Gamble Launches Widget To Convert Clicks into Water
http://mashable.com/2010/10/25/pg-water-widget/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
Obviously, the widget is converting anything into water; what's really happening is that P&G has decided to donate some water, if and only if they can corral enough folks into generating publicity for them.
Because P&G is responsible for the actual “donations,” bloggers can spend their time writing and producing great stories instead of sending out e-mails to ask for donations, which makes the contest more about helping the cause than promoting oneself.
No, the contest is more about promoting P&G. And it is embarrassing to see a press release taken at face value.