Ask HN: RE-BRANDING... any advice?
4 comments
A few domain ideas, depending on the direction you want to go:
friendprint.com (available $7) socialprinter.com ($1,695)
You definitely need to get away from your current domain, that's just a lawsuit waiting to happen.
Domain search tool I like: http://instantdomainsearch.com/
Good luck!
friendprint.com (available $7) socialprinter.com ($1,695)
You definitely need to get away from your current domain, that's just a lawsuit waiting to happen.
Domain search tool I like: http://instantdomainsearch.com/
Good luck!
Off topic: instantdomainsearch.com should be the model of what an "instant" site should be -
It doesn't get in your way and queries are prompt.
It doesn't get in your way and queries are prompt.
Does it have lots of backlinks/SE traffic? Might want to forward each listed page to the new domain if so.
I'd suggest you to use trademarks in subdomains.
facebook.onmywall.com twitter.onmywall.com
facebook.onmywall.com twitter.onmywall.com
If you have SEO, do a slow transition. Don't just put a 301 in place and assume it'll work. I did a transition once and then all the links dropped out of Google, and it cost, I don't know how much, but a lot of lost revenue. Re-write any SEO pages on the new site with different language (but the same keyword density and basic idea), change as many backlinks as you can, and have the old site's pages link to the new site at first. Once the new site is ranking on the frontpage, then maybe put a 301 in place and that should get you close to the top of where you were at. I'm all for fast action, but not on this particular score. Transition slowly. Good luck.
I was wondering if anyone had any advice for me. How to smoothly streamline to a new brand identity?
Any ideas or advice that will specifically pertain to my biz? I'll monitor here, so i can answer questions should they arise. You can also reach me by email if you want to get in touch more directly or privately benjaminlotan@gmail
thanks!