Today's Resource: Designing for Social Traction(vospe.com)
vospe.com
Today's Resource: Designing for Social Traction
http://vospe.com/2010/09/07/todays-resource-designing-for-social-traction/
5 comments
Quality information and easily digestible. More stuff like this would be greatly appreciated.
Interesting article, keep it up!
First, I recommend viewing the slides on slideshare proper (http://www.slideshare.net/bokardo/designing-for-social-tract...). Some of the slides were hard to read for me on the smaller embed.
Secondly, wow. This is a seriously worthwhile click. I'm only about halfway through it, so there's still time for it to go downhill I suppose, but while some of the tips are more commonplace (delay registration as long as you can), others were downright insightful (Instead of asking "Can people fill out our sign-up form?" Ask "Are people motivated to care?").
It's long, so save it for later if you're in a hurry, but I recommend against skipping it altogether.
Secondly, wow. This is a seriously worthwhile click. I'm only about halfway through it, so there's still time for it to go downhill I suppose, but while some of the tips are more commonplace (delay registration as long as you can), others were downright insightful (Instead of asking "Can people fill out our sign-up form?" Ask "Are people motivated to care?").
It's long, so save it for later if you're in a hurry, but I recommend against skipping it altogether.
good.
To sum up a few points: Use lazy registration (delayed to as late as possible), first-time user help, gradual profile filling. Remove features that encourage mindless hoarding (of points, ratings, reviews, whatever) and design for the flow, ie help the user improve/learn new things but don't make the experience too challenging.