Revenue from my first day running iAd(dl.dropbox.com)
dl.dropbox.com
Revenue from my first day running iAd
http://dl.dropbox.com/u/153616/iad-day1.png
15 comments
While I'm looking at these numbers - they're consistent with Apple's claims that they're charging advertisers a $10.00 CPM + $2.00 CPC and then giving 60% to the developer.
9,300 imps x 11.80% CTR = 1,097 clicks
9.3 mille x $10.00 CPM = $93 from CPM
1,097 clicks x $2.00 CPM = $2,194 from CPC
$2,194 + $93 = $2,287 gross from the advertiser
$2,287 x 60% = $1,372 to the developer (as reported)
If we assume that iAds clickthrough rates are because of their novelty, and that the CTR will decline to, say, 1% over time, that works out to an eCPM of $18.00 (assuming 100% fill rate) or $6.28 (assuming this developers' fill rate of 34.9%.) Still pretty good.
9,300 imps x 11.80% CTR = 1,097 clicks
9.3 mille x $10.00 CPM = $93 from CPM
1,097 clicks x $2.00 CPM = $2,194 from CPC
$2,194 + $93 = $2,287 gross from the advertiser
$2,287 x 60% = $1,372 to the developer (as reported)
If we assume that iAds clickthrough rates are because of their novelty, and that the CTR will decline to, say, 1% over time, that works out to an eCPM of $18.00 (assuming 100% fill rate) or $6.28 (assuming this developers' fill rate of 34.9%.) Still pretty good.
$150 is just too much for being sustainable. Let's see where it finally settles.
Which flashlight app is yours?
Hello, could you describe what kind of utility app you made?
This is from a utility app that was released today. I was quite surprised by the return, though I'm not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.
I'm not sure the novelty will wear off though. I played with the Nissan LEAF ad a few days ago, and it was genuinely an engaging and enjoyable experience, certainly more so than any other ad platform I've seen.
wow, $150 CPM trumps the internet
impressive. Keep us up to date about the numbers of your LED Light app.
iAd has good eCPM, but there's no way that's sustainable.
These are still impressive numbers. It's clearly 'get as much money as fast as you can while advertisers are still being irrational' time.