Ask HN: How do applications survive new platform features?
1 comments
Some startups are "feature startups". They add a functionality to a bigger corporation and grow along the corporation. Usually, if they do their job right, the obvious exit is an acquisition by the bigger corporation.
However, if there is not high barriers to entry or if your startups is too expensive (eg. Snapchat), it's easier for the bigger corporation to just build a similar feature.
If the main platform decides to implement the exact same feature, you are likely to close doors. You can still pivot but improving the feature will not make you more valuable for them. They will just copy your improvement if it's worth it.
However, if there is not high barriers to entry or if your startups is too expensive (eg. Snapchat), it's easier for the bigger corporation to just build a similar feature.
If the main platform decides to implement the exact same feature, you are likely to close doors. You can still pivot but improving the feature will not make you more valuable for them. They will just copy your improvement if it's worth it.
However, when the main platform decides to implement the exact same feature (like Facebook's "On this day") what happens to these apps?
Did this happen to you, did you pivot? Was this considered in your business model, did you close shop?
[0] : https://timehop.com/