Very Short But Amazing Speech by Coca Cola CEO Bryan Dyson(startupceo.co.za)
startupceo.co.za
Very Short But Amazing Speech by Coca Cola CEO Bryan Dyson
http://www.startupceo.co.za/2010/03/01/amazing-speech-bryan-dyson/
6 comments
The oldest use of the quote that I can find is from a 1998 WHO document:
http://www.searo.who.int/en/Section1257/Section2181/Section2...
“Suzanne’s Diary for Nicholas" is a 2001 novel by James Patterson, so I don't think that can be the origin of the story.
Also, note that Brian Dyson was CEO of Coca Cola Enterprises (NYSE: CCE) not CEO of The Coca Cola Company (NYSE: KO). (When people say "Coke" or "Coca Cola" they almost always mean the latter, not the former.) http://www.wilsoncenter.org/index.cfm?topic_id=5949&fuse...
“Suzanne’s Diary for Nicholas" is a 2001 novel by James Patterson, so I don't think that can be the origin of the story.
Also, note that Brian Dyson was CEO of Coca Cola Enterprises (NYSE: CCE) not CEO of The Coca Cola Company (NYSE: KO). (When people say "Coke" or "Coca Cola" they almost always mean the latter, not the former.) http://www.wilsoncenter.org/index.cfm?topic_id=5949&fuse...
I doubt that this is true. Realistically, your loved ones will be more loyal to you than your boss. Which is more common: lying, embezzling employee keeps getting rehired by the same boss, or lying, cheating husband keeps being forgiven by his wife?
You'd have to be a pretty shitty human being to exploit this, but it is true. The transactional nature of business means it's the least amenable to long-term relationships, and requires the most aggressive maintenance if you want to optimize it. Most people naturally behave in a way that counteracts this: they could abuse the trust of their loved ones, but they don't.
So perhaps he should have said something like "business is a glass ball. The others are all hamster-balls, with little hamsters in them. If you drop the hamster-ball, it's not going to kill the hamster; it might not even seriously hurt it. But don't be an asshole; if you're going to drop something, drop something that won't be hurt."
You'd have to be a pretty shitty human being to exploit this, but it is true. The transactional nature of business means it's the least amenable to long-term relationships, and requires the most aggressive maintenance if you want to optimize it. Most people naturally behave in a way that counteracts this: they could abuse the trust of their loved ones, but they don't.
So perhaps he should have said something like "business is a glass ball. The others are all hamster-balls, with little hamsters in them. If you drop the hamster-ball, it's not going to kill the hamster; it might not even seriously hurt it. But don't be an asshole; if you're going to drop something, drop something that won't be hurt."
I didn't read it in the same light. I don't think it's about being an ass to anybody, or abusing the trust of others (your boss, or your family).
I would sum it up as in "your job is not the most important thing in your life". When you're juggling with your 5 balls and you reach a point where you can't handle it anymore and need to drop a ball, dropping the work part is not as big of a deal as the rest. E.g. if you do something just to keep your job but that hurts other people or your health, don't do it, it's not worth it: don't stay late every night, when it's forbidding you to kiss your kids to bed; don't accept to be dropped off in a war zone just to keep your job, etc.
I would sum it up as in "your job is not the most important thing in your life". When you're juggling with your 5 balls and you reach a point where you can't handle it anymore and need to drop a ball, dropping the work part is not as big of a deal as the rest. E.g. if you do something just to keep your job but that hurts other people or your health, don't do it, it's not worth it: don't stay late every night, when it's forbidding you to kiss your kids to bed; don't accept to be dropped off in a war zone just to keep your job, etc.
I chose extreme examples to illustrate it. But look at it this way: your boss is the least likely person to forgive you for a given offense, because the relationship is more transactional.
The opposite hypothesis seems pretty absurd. You wouldn't argue that, e.g., if you have to disappoint your boss or your spouse, your boss is more likely to remain unconditionally faithful to you.
People don't exploit this, and that's a good thing. But if I were trying to avoid harm in both my professional and personal life, I'd know that personal connections are more loyal, and thus I can more afford to let them suffer in the short term.
I guess health is an exception there. I'm not sure what "spirit" means, but it seems hard to change.
The opposite hypothesis seems pretty absurd. You wouldn't argue that, e.g., if you have to disappoint your boss or your spouse, your boss is more likely to remain unconditionally faithful to you.
People don't exploit this, and that's a good thing. But if I were trying to avoid harm in both my professional and personal life, I'd know that personal connections are more loyal, and thus I can more afford to let them suffer in the short term.
I guess health is an exception there. I'm not sure what "spirit" means, but it seems hard to change.
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Bryan Dyson is not Coke's current CEO. Muhtar Kent holds that position now (since 2008). IIRC, Dyson was CEO in the mid 80s. Title should read ex-CEO to not confuse users.
Edit: after some Googling, Dyson was President & CEO of Coca-Cola North America in 1983. Then became CEO of Coca-Cola Enterprises in 1986. BTW, there is a HUGE difference between The Coca-Cola Company and Coca-Cola Enterprises, and they are often confused with each other. They are two separate, publicly traded companies. CCC produces the Coke syrup. CCE actually takes the syrup, mixes it with water and CO2, bottles it, then distributes it to stores.
Edit: after some Googling, Dyson was President & CEO of Coca-Cola North America in 1983. Then became CEO of Coca-Cola Enterprises in 1986. BTW, there is a HUGE difference between The Coca-Cola Company and Coca-Cola Enterprises, and they are often confused with each other. They are two separate, publicly traded companies. CCC produces the Coke syrup. CCE actually takes the syrup, mixes it with water and CO2, bottles it, then distributes it to stores.
Uh,
Odd person to imagine as an advocate of health.
The circumstantial evidence for the health-damaging effects of high-fructose corn syrup in particular are still fuzzy but the correlation of sodas and obesity is pretty established. Where is Coke on that question?
-- I wouldn't advocate imagining your health as a glass ball. There's something to the point that your body responds to the imagines of yourself that you give it. I'm a rubber ball but not one whose going to put Coke into my system.
Odd person to imagine as an advocate of health.
The circumstantial evidence for the health-damaging effects of high-fructose corn syrup in particular are still fuzzy but the correlation of sodas and obesity is pretty established. Where is Coke on that question?
-- I wouldn't advocate imagining your health as a glass ball. There's something to the point that your body responds to the imagines of yourself that you give it. I'm a rubber ball but not one whose going to put Coke into my system.
First off, only some parts of the world use high-fructose corn syrup in their coke. If you get a coke from mexico (and I imagine much of south america) it uses cane sugar.
More importantly though, I am currently drinking an amazing Odwalla juice which is a distributed by minute maid which is owned by coke. Though they have a highly successful, and not so healthy product, they also have a diverse number of companies which focus on health.
More importantly though, I am currently drinking an amazing Odwalla juice which is a distributed by minute maid which is owned by coke. Though they have a highly successful, and not so healthy product, they also have a diverse number of companies which focus on health.
Sugar is just as bad as HFCS, according to this video lecture that came across HN:
http://www.youtube.com/watch?v=dBnniua6-oM
It also asserts that pretty much any juice is not a good idea because you're losing the fiber that helps your body deal with the fructose. I need to learn more about it though.
http://www.youtube.com/watch?v=dBnniua6-oM
It also asserts that pretty much any juice is not a good idea because you're losing the fiber that helps your body deal with the fructose. I need to learn more about it though.
Well, lots of things are bad for you, but taken in moderation. I don't have 1.5 hours to sit through the video.
I just checked out the juice/smoothies I have, and was VERY surprised to see that you are correct, they have 0 fiber. Just goes to show that their really is no substitute for the real thing.
I just checked out the juice/smoothies I have, and was VERY surprised to see that you are correct, they have 0 fiber. Just goes to show that their really is no substitute for the real thing.
i must have missed the part where coke forces itself on customers.
I missed the part where crack dealers force their products on their customers too.
But somehow I wouldn't think of them if I was organizing a healthy lifestyles conference.
But somehow I wouldn't think of them if I was organizing a healthy lifestyles conference.
i'd listen to a successful crack dealer if they had something interesting to say about being an entrepreneur.
"Odd person to imagine as an advocate of health."
http://en.wikipedia.org/wiki/Ad_hominem
http://en.wikipedia.org/wiki/Ad_hominem
An Ad hominem attack is an attack which cites an irrelevant quality of a person to discredit them. Citing a relevant behavior of someone is well within acceptable discourse.
Suppose a famous scientist is exposed as having faked a well-know result. Does that make you go back and look at his or her other results? Well, yes.
Someone tells you to put health first while selling a product widely disparaged as destroying people health? Relevant, I'd believe so.
Suppose a famous scientist is exposed as having faked a well-know result. Does that make you go back and look at his or her other results? Well, yes.
Someone tells you to put health first while selling a product widely disparaged as destroying people health? Relevant, I'd believe so.
This person was telling people to spend time with family. The fact that he is the CEO of coke which may or may not be healthy is completely irrelevant.
Oh, an occasional coke isn't going to kill you. Coca-cola is a modern classic. Take some responsibility for yourself and enjoy it.
I don’t know about amazing; this just seems depressing.
What's `spirit'?
Morale?
Spunk?
Whatever you call the thing that fights back psychological depression?
I highly doubt he's talking about spirit(uality).
Spunk?
Whatever you call the thing that fights back psychological depression?
I highly doubt he's talking about spirit(uality).
Some quick Googling credits a 1996 Commencement Address at Georgia Tech. However, another source says it's from the book, Suzanne's Diary for Nicholas.
Does anyone have a source at Georgia Tech that can confirm/deny 1996's commencement address?