New Uber Branding(uber.com)
uber.com
New Uber Branding
https://www.uber.com/
4 comments
Dustin Curtis tweeted (https://twitter.com/dcurtis/status/694607605436588032) that it is "meant to look like a plug, connecting the digital and physical worlds."
It is kind of missing the transport aspect imho.
It is kind of missing the transport aspect imho.
The shape of a cars side-profile or wheel might've nailed it better, but then again, driving passengers in a car from A-B seems far from their entire scope; logistics, food, etc.
Is anyone else catching some old school Nokia vibe from this branding?
You know what, as a developer and designer, I like it, I like it a lot.
As an engineer I still can't really see why. Better than Airbnb logo though.
As an engineer I still can't really see why. Better than Airbnb logo though.
Further insight: http://brand.uber.com