I believe that blacklisting is something that happens in cases like this, and I wonder how it gets coordinated. Especially when there's no public record of a court case. Simply that every time her previous employer was called for a reference, they gave her an unflattering one? Or is it more proactive, like some sort of list that's known in the HR world of certain industries?
If you already have some target markets in mind, get to know as much as you can about things like their buying habits; their influencers; where they hang out online; conferences they might go to; what content topics matter to them, etc.
PR is different from marketing, so first read up and decide which one you need. IMO marketing/sales is a core, systematic task, an engine, and PR can add much fuel to the engine. Looking for PR, have an idea of which publications, speaking events and biz dev opportunities you want to access with their help. They should be able to demonstrate -- with proof from past clients in your field -- that they have relationships with those gatekeepers. They should also be able to assist you in developing a core narrative around you/your company, and they should be perceptive, skilled and honest enough to tell you what the flaws in that narrative are and how best to address this. Some media training, too.
I don't think it can truly be said that TARP turned profit. Because TARP was actually structured as the purchase/hedging of banks' securities. And it is impossible to know profitability of securities without knowing their Sharpe ratio, which no one knew at the time because all their valuation models were garbage as all the defaults happening in real-time soon made apparent.
And neither of your comments had anything to do with my original point. Why is the hack of a private political organization justification for a war footing from our federal government?
Your comparison is absurd. Did you somehow miss that whole bit about faulty intelligence causing the Iraq war?
The hack seems politically motivated; no one can say with 100% assurance that it was caused by Russia; the DNC is a private organization, in any event, why should the citizens of the US be drawn into a war with a nuclear armed foe over their poor cyber security?
I doubt it. Just as I doubt a Republican pres. would go after Russia for DNC hacking. When the president is the head of the political party, expect conflicts of interest. But warring with nuclear-armed foes - when things are already quite tense with them in Syria - seems dangerous and dumb.
You mention that you use a newsletter and weekly blog posts as part of your marketing strategy. Content marketing can be such a time suck. Have you found ways to automate any parts of these processes?