It's worth noting that just because something takes time doesn't mean it's automatically worth doing.
Vibe slop-ing at supersonic speeds and waiting years to grow aren't the only options, there's something in between where you have enough signal to keep going and enough speed to not waste years on the wrong thing.
I feel that today's VCs have completely disregarded the middle and are focused on getting as big as possible as fast as possible without regard to the effect it's having on the ecosystem.
- are you just using favicons?
- how often are you refreshing the logos?
- what if no logo is found?
- What is your universe set size? (I tried my own business brand.dev and said no logo)
Hi HN, I'm Yahia, I’ve been working on Brand.dev, an API that lets you retrieve logos, colors, typography, and company metadata from any domain, name, or ticker.
It’s used to power onboarding personalization, branded UIs, enriched transactions, AI prompts, and automated styleguides.
The goal is to make it trivial for products and AI systems to be “brand-aware” without asking users to upload assets manually.
The most obvious use-case is to pre-load your onboarding flow based on the user's corporate email so that they only need to "confirm" rather than fill out their information, it provides a pretty significant conversion rate boost for PLG B2B products.
Other use-cases include:
- Powering Gen AI (ad makers, brand kits, etc...)
- Automatically prefilling brand kits for email marketing platforms
- Enriching company profiles for directories, CRMs, etc..
- and more!
It's meant for B2B sales, teams can generate good looking sales rooms and share them with their target customer and track everything they do on the page.
The idea is that it's supposed to help deals avoid dying through endless email chains where its hard to tell what to do next.
SAAS usecases:
- Personalizing onboarding to improve conversion rates
- CRM data enrichment
- Transaction data enrichment
- Data to power gen AI
- etc.....
Any time you want to programmatically enrich data with visual data this would come in handy.
It's very much a "this is exactly what i need" or "i definitely don't need this" type of service from what i've seen
My reasoning for creating this are the alternatives are WAY TOO EXPENSIVE (5-10x per api call).
Since it's a one man show, i don't need much margin and i'm happy to just keep it alive since my friends and i use it for other projects that have more significant margin.
Update: I made it so anyone signing up from now on doesn't have to click the "generate api key" button and instead can hit the API playground right away.
However i hired a designer for the landing page. My design skills are decent but for a product named "brand.dev" i thought it was worth it to pay for a proper design.
This is absolutely fascinating, thank you for elaborating! I'll need to dig into this much deeper it seems.
My train of thought was that i was basically offering a hyper-opinionated scraping service since all im doing is scraping publicly available data and packaging it for a particular usecase (similar to say, zoominfo which also provides logos for example).
I will dive into this.
Out of curiosity, what's your background to have all this info? Are you a lawyer of some sort? It was a great writeup.
At the moment subdomains work just fine and are separate however it's not perfect since you can use an alternative route on the same domain with different branding.
> What are you doing to prevent phishing scammers from using your service to create fake login pages en masse? This has plagued similar services to yours.
I check what websites are fetching the logos constantly and block any that seem malicious including canceling their api keys.
> How can brand owners opt out of your service's infringing their intellectual property rights in their logos?
I fetch publicly available assets for any brand, i'm not passing them off as my own. Let me know what gave you that impression please :)