Czechs are perfect consumers - they accept mass surveillance without questions and have no idea about privacy, very good brave new citizens! Everybody uses Facebook doubtlessly and they happily run into every marketing campaign. They are willing to accept ridicolously low wages and accept the total replacement of their traditional markets by monopolized global company infrastructures, as long as you give them some little gimmick for free. This is a great country for big companies experimenting with a spineless, noncritical crowd that made it their sweetest praise to immitate US non-culture. 50 years of communism made them disciplined and hungry for products (yes, collecting empty packages of western products was a wide-spread pseudo-religious rite) and 20 years of full-force marketing with media-bombardement did brainwash them into total obedience while still believing this is "freedom". A perfect playground for testing the future of a consumerist police-state.