Loyalty doesn't go both ways - many of my laid off colleagues had been with the company 10+ years and now are destitute in a very intense labor market.
Yeah to be honest I recently moved here and the news/press coverage is way heavier. Life is chill (I'm in North Beach), people are friendly, I see heaps of families and friends enjoying the city. Even Downtown/SOMA which are pretty dodgy are not as bad as the news suggests. South Bay is great as well.