Algorithmic approach to food. Will it work?(thenextweb.com)

http://thenextweb.com/apps/2013/03/28/dishfm-ipad-app/?utm_source=HackerNews&utm_medium=share%2Bbutton&utm_content=Restaurant%20discovery%20service%20Dish.fm%20launches%20a%20mouthwatering%20iPad%20app%20for%20browsing%20nearby%20meals&utm_campaign=social%2Bmedia