TechCrunch is not a marketing plan(freshbooks.com)
freshbooks.com
TechCrunch is not a marketing plan
http://www.freshbooks.com/blog/2009/01/28/techcrunch-is-not-a-marketing-plan/
2 comments
The trick to making marketing work as the inventor/creator is to make something you think is awesome.
I've had the hardest time selling even my best friends on some of the things I've made because my heart just wasn't in it. When you make something you use yourself, it's not marketing, it's doing the other person a favor.
I've had the hardest time selling even my best friends on some of the things I've made because my heart just wasn't in it. When you make something you use yourself, it's not marketing, it's doing the other person a favor.
I think the fact that there are so many obvious asses out there proves what you're saying - it's a hard problem.
Oh look! Another blogger cashing in on the Arrington echo chamber!
I think many hackers tend to underestimate marketing. They look at it as something that's sleazy and below them. I can't blame anyone for thinking this, with marketers making asses of themselves everywhere you look, but it can kill your business.
You need to be trying everything you can imagine with marketing, then testing the results and pumping as much money as possible into the channels that deliver high ROI. The product is only half the business, the other half is delivering it to the right group of people.