Ryan, there are no specific categories of users on August. There is one user account for everyone. However, if you are invited as an artist, you receive an additional distribution channel reserved for the quality content of true artists.
The view of August is that the world of media will change when an artist is able to sale 100 million copies of their work, all by themselves. This is the future, and we are building the platform that will make it happen.
As for what it is, August is an iOS platform (with a very minimal web side to it) that builds sustainable relationships around media; relationships that unify and amplify the discovery, distribution, monetization, engagement, social experience, etc of digital media.
How? Simply, the platform we have built, and the thousands of artists who have created it.
The view of August is that the world of media will change when an artist is able to sale 100 million copies of their work, all by themselves. This is the future, and we are building the platform that will make it happen.