Learning Flash can help him grasp the basics of timeline and keyframe animation. If he's more interested in character animation/making animated films, I'd recommend looking into Maya or 3Ds Max, which will also expose him to modeling and lighting..etc.
I think these photos are meant for designers to superimpose their designs on top of the screens? Not sure if the focus is on the objects in the images.
http://techcrunch.com/2013/10/03/why-did-apple-buy-cue-becau...