No, I could not get much from the slide show.
Everyone is lazy for signing-up. Unless, there is something very compelling, people will not got for sign-up even it is free.
Sometime oversimplification can kill startups.
As a startup you should never forget to be agile. If something does not work, you should be ready to change.
For me, no fixed patterns.
Mostly learn new things by googling. If the topic is completely new, and googling does not work, then starts with some text book. After reading initial few chapters, I again come to the googling mode.
IMO, without differentiating yourself from competitors, you have very less chance of success. Probably you can provide product/service cheaper with same quality. As you are starting local, you could probably differentiate with better support..
toilet paper industry and software industry works differently . They have very different dynamics. You can not conclude anything in general from traditional industry for software industry.