I am not knowledgeable on all of King's negative practices, but as ridiculous as their trademark pursuit of 'candy' and others sounds, the only question I think they are asking is, "How will it affect our sales?". Otherwise, why go through this fiasco by trying to bully the 'little guys'? In their mind all other developers and their sympathizers combined won't be a match to those facebook users who click and purchase 'Boosters'.
In Ethiopia, most of the rural born population (more than 80%) don't know their exact date of birth. So, what their parents usually do is try to find some historical reference that occurred during their childrens' birthday and approximate it to some specific date.