Manipulation of the worth of the services on the coupons.
Manipulation of the SEC IPO filings.
Manipulation of the IPO timing. Picking a mini bull run to IPO.
Manipulation of the financial statements. Sacrificing user acquisition to balance the books.
A company with a sound business doesn't require this much manipulation to operate.
The title subtly implies TechCrunch may be over, but really it only says TechCrunch will change because of the "As We Know It" clause. You are losing a editor-in-chief, things will change, duh?