When you start building an application, there are always a ton of non-core features to be built: sign-up flows, login flows, subscription flows, update profile flows, automating tasks after the sign-up, etc. And then, when you start scaling your application, new requirements come up.
Arengu is what we like to call the brain behind those user flows. We allow developers to build and orchestrate all those boilerplate blocks with pre-built UX components that work with any stack, custom logic and integrations following the best UX and security practices and if you need it, you can always extend our capabilities adding some custom coding.
We don’t handle identity nor user management, instead we offer the tools to visually build the components, its validations, logic and the two-way connection with your own API or extending your identity provider capabilities (eg. Okta, Auth0, Firebase, etc).
Use case are endless: a sign-up with a Stripe subscription, sign-up with OTP email verification flows, blocking fraud or spam sign-ups based on IP scoring, custom MFA flows, custom login flows (eg. ask users new data on the next login), etc. We want to wrap up most common use cases on 1-click templates and allow you to adapt them to your needs and connect them to your current stack.
User onboarding and authentication tends to be a complex process with many integrations associated, and with Arengu we believe we can help with that.
If in the past you’ve had to deal with these situations, I invite you to try Arengu. We’d love to get some feedback and if you have any questions, happy to try to reply :)
Ben Thompson of Stratechery precisely wrote about this last week:
>Given this week’s theme, though, I wanted to focus on AWS: revenue was up 46%, and while that may be lower than Azure in percentage terms, it is almost certainly higher in absolute terms. AWS had $6.7 billion in revenue last quarter, while Microsoft’s entire Server Products and Cloud Services — the majority of which remains on-premises — was $5.7 billion. Microsoft of course has other cloud revenue, including Office 365 and Dynamics 365; those are SaaS products though and generally don’t compete with AWS.
Yup, mostly so they can target a bigger market and be closer to large clients. This does not apply to every company, but for SaaS and software companies, I think it is often the case.
I think running a business in Spain, what we call here being an 'empresario', can have some small-but-negative connotations for part of the population, who see the rich as a mere consequence of corruption forces instead of the financial result of providing value to customers. It's not like we haven't had our fair share of large cases of corruption over the last few yours, though.
I think this is also the case in other European countries.
It's an interesting question, and one that has not been quantified yet. However, here are a couple of thougts:
- I think there's no doubt that the financial crisis and lack of jobs has led many to start their own companies (tech or not).
- Simply starting a business in Spain is not as hard as many portray it to be (it's definitely harder than in the UK, for example), but taxes, lack of stock option plans (most companies here use what's often referred to as phantom options) and, in general a not-entrepreneur-friendly mindset from many in society, can make it hard to grow and scale. That said, many relatively successful startups like CartoDB, Typeform or even peerTransfer and Alienvault follow the m.o. of building engineering teams here and move marketing and sales to the US.
- Spain's current government has passed several pro-entrepreneur laws that, in essence, are just PR moves. Except, maybe, the launch of a new and simple entrepreneur visa. [0]
- This significant increase in VC financing has yet to reflect the more than €1.5 billion of public money that's being poured into VCs and private equity firms to invest locally, trying to mimic Israel Yozma's. [1]
- Barcelona has many interesting public and private initiatives going, and the city's good image all around the world benefits it when it comes to recruiting foreign talent. [2]
- It's not all fine and dandy, and there're definitely some hard challenges for the country and startups to tackle over the next few years.
- Hopefully (what looks like) success stories such as Scytl, will spark the next generation of tech companies in Spain. [4]
Culture mix is not bad at all, and I think that's one of the key factors that differentiates Barcelona from other Spanish cities like Madrid or Valencia.
There're are many reasons why a large number of founders and developers end up in Barcelona, and the city in itself is a big one.
Blablacar's growth in Europe has been incredible to watch. Hard work pays off: they started building the service in 2006.
It's become the main transportation service for most of my friends (tech savvy or not) when traveling from one city to another within Spain. It's crossed the 'mainstream' line.
A lot of young people think first about Blablacar, then flying, taking the train, etc.
- All my communications with the Budapest Service Center: https://www.myteslaexperience.com/2025-02-04/all-my-communic...
- How to spit in a customer's face: https://www.myteslaexperience.com/2025-02-07/how-to-spit-in-...