I'm always looking for ideas - what comes to mind for lucrative forms of intelliPaper? (If you don't mind sharing...)
I'll jump around a bit here...
USB offers a familiar experience for accessing data. Many markets respond very well to this experience.
In our other products you can specific the digital content of the usb chip - and if you don't want to link to the intelliPaper servers for redirection (or even do something else entirely) we have a well-versed team to assist you. The SwivelCard product-line offers simplified features for mass production and adoption and doesn't offer these extended options.
Read/write is coming to intelliPaper - and we're exploring that impact on SwivelCard. We're not there yet.
One concern I have is that if YOU can overwrite your own card before distributing it, should the person you give it to be able to do the same? I'd like to think you would be able to control that. We're currently refining the firmware, and exploring what methods work best for the average users to connect to the card to write to it without folding it. We'll likely come up with a small helper socket to assist in physical connection for reprogramming, but this is not refined yet.
Yes. Hosted/online services can, and do, go down. If the cloud goes down, SwivelCard is offline. While not ideal, most online services experience this problem and we've taken steps to reduce this happening. We're willing to embrace this because of the flexibility it affords the product. Given that static content can be obsolete fast - we're willing to work with the cloud because of the flexibility it provides.
SwivelCard does not allow the content of the chip to be changed. It is read only, linking to a customer specified online experience.
Customized and personalized static content is offered on other intelliPaper products.
Question for you: How valuable would it be if I could coax the USB chip to act as a HID/keyboard, instead of a mass storage device? It could then hotkey into the browser, type a url, and simplify the customer experience even further...
GREAT point. (and if you have a link the 5 cent NFC tags, I'd love to see it...)
"Why the USB part?"
Because it is ubiquitous, and easy to use.
While there are aspects of what SwivelCard offers that does do not rely on USB -
Consider if an audience does not have a QR or NFC reader. Sure, you can print a unique URL on the artwork and encourage them to type it in...
Conversations will increase in value if there are easy ways of extending them in a meaningful way. This is what SwivelCard is about.
For a person looking to extend a valuable conversation, the ROI on SwivelCard is very high.
SwivelCard has bee a very good fit for many of our customers. One use has been to focus conversations.
Consider a situation where you manage a portfolio that is constantly changing, and you want to draw attention to aspects of it and personalize your pitch to a client. How cool would it be to have a face-to-face conversation focusing on real issues, and end with
"I've made a few notes. Use this SwivelCard to access them.
They are secure and only you have access to this information."
No, I don't need your email address - and there is no account to create or manage."
NFC is a really good fit for some markets, and other markets don't have the adoption. By including NFC as a premium option, we can reduce the cost of just the USB experience and offer it for less.
Kevin from intelliPaper here.
On SwivelCard the drive drive shows up labeled 'iPaper' and presents a file named 'Double-click to launch.html'
Once loaded, the browser redirects to your selected landing page.
If connectivity is not detected, a message indicates internet was not detected, and prompts to reload the page.