Thanks a lot for taking the time to respond. This is how I interpreted the situation as well.
What complicates matters is that the product name is a registered trademark, and the holding company also has patented the tool. I raised these concerns with my management but they still want to proceed, so I saved well the written confirmation. We'll be using the tool internally, no plans to sell it.
Banning international sales is a politically damaging move because it would crash the market value of existing housing, affecting those residents who own one (or more), particularly if they're on a mortgage. It also reduces the tax income from properties and propert sales. Banks probably wouldn't be too happy either that the security on the loans no longer cover the outstanding balance.
Things will probably shift when the proportion of renters significantly outnumber the home owners.