Gamifying buying shoes. We have reached peak marketing hype, and blind consumerism. Artifical demand, virtual gambling, and app tie in. Seriously, this depresses me to no end.
And counter-productively, many of those who will move will now just have to commute further, no matter the infrastructure. Cars are no pancea, but they are far from obsolete outside dense city centers.
For those less outgoing, anything that differentiates you, or stands out (from both the environment and other cyclists) seems to help. A sea of loud colors is just a din, and all spandex looks the same to a cager.
When in college, I once delivered to a 3rd story balcony via ladder. Anything is possible if you hire the right people. Unfortunately, this service requires a large spot in your yard. Sorry apartment dwellers.
As long as law enforcement has access to these tools, so too will the tech savvy public. The only protections are enforced universal human privacy rights, for everyone.
The number of people propsing a 3rd party take my data and advertise to me for the privlidge of paying money to the state need to rethink their position. No 3rd party sould even be useful, much less needed to satisfy your state and federal debts.