Perhaps you could elaborate a bit on how it's not better than craigslist.
Also, twitter, kayak, hipmunk etc. all take advantage of UI animations quite similar to the ones used here. A bit more complex than simply changing the color of a car ;)
One big - 100% effort, balls to the wall, worked your ass off to get there - rejection will hold far more wisdom than a myriad of small insignificant rejections.
Why does sending Steve Jobs a single email and not receiving a response within in a day count as a noteworthy rejection? Seems hardly worth the effort and predetermined to count as a 'rejection'.