Seems like Google's continued ability to dominate will hinge upon whether web browsers remain the dominant mode of navigating the internet, right? Future could be a bit tricky for them, then...
More and more internet activity is taking place in 'closed-wall' communities like apps and Facebook that Google Search can't touch (and, hence, can't monetize) for the most part. This trend is gaining real traction as it seems well equipped to satisfy folks' demand for better, more relevant filters. The power of social networking to help build and refine such filters is pretty telling... just think about how much of your 'news' you get off your Twitter or Facebook feed.
Unless Google figures out a way to penetrate closed-wall communities (via strategic partnerships, licensing of some sort or whatever) or innovate some super useful product that brings in revenue on the scale of AdWords (GoogleMe?), we'll probably see a piecemeal dethroning happen.
This is probably one of several reasons why smart people are migrating from Google to Facebook.
More and more internet activity is taking place in 'closed-wall' communities like apps and Facebook that Google Search can't touch (and, hence, can't monetize) for the most part. This trend is gaining real traction as it seems well equipped to satisfy folks' demand for better, more relevant filters. The power of social networking to help build and refine such filters is pretty telling... just think about how much of your 'news' you get off your Twitter or Facebook feed.
Unless Google figures out a way to penetrate closed-wall communities (via strategic partnerships, licensing of some sort or whatever) or innovate some super useful product that brings in revenue on the scale of AdWords (GoogleMe?), we'll probably see a piecemeal dethroning happen.
This is probably one of several reasons why smart people are migrating from Google to Facebook.