Winning the DEMO contest put Mint on the radar for me.
First time I heard of such a business. Knew of Quicken but the idea of taking it to web was 'a ha!'. Never heard of wesabe - and I consider myself web savy - flickr, delicious etc.
I loved the idea but did not trust putting such info online.
Then I saw yodlee relationship. I knew banks trusted Yodlee so I gave them (mint) extra trust because of that.
I read through their TOC and it gave me more confidence.
On a related thread...I wanted to do online bill pay some time earlier and knew that there was some independent company-yodlee (not wanting to tie myself to my bank) that did it but darned if I could remember the name). So yodlee lost business because of that odd name (in my - survey of 1- case). Love the post and cmts. Good luck with your next venture. Bring same passion - and invest in good URL<g>
I loved the idea but did not trust putting such info online. Then I saw yodlee relationship. I knew banks trusted Yodlee so I gave them (mint) extra trust because of that. I read through their TOC and it gave me more confidence.
On a related thread...I wanted to do online bill pay some time earlier and knew that there was some independent company-yodlee (not wanting to tie myself to my bank) that did it but darned if I could remember the name). So yodlee lost business because of that odd name (in my - survey of 1- case). Love the post and cmts. Good luck with your next venture. Bring same passion - and invest in good URL<g>