Six things I wish we had known about scaling
linkedin.com3 pointsby crescendo0 comments
Option 1:
1) Open youtube.com.
2) Create a youtube account (First time only).
3) Post video to Youtube.
4) Open twitter.com, or a Twitter client.
5) Post a tweet with the Youtube link.
Option 2:
1) Open vidly.com (or client?).
2) Post video and tweet to Twitter.
You've reduced the steps it takes to post a video to Twitter from 5 to 2; big whoop, right? But looking at this alone misses the point. Here's where it gets interesting: given that they're both free, and that users actually know about Option 2, most of them will choose Option 2 without hesitation. Besides that, the relative complexity of using Youtube for this task might have been a barrier for many people who otherwise would've posted videos. When you combine this with good marketing, the vibrant user base of Twitter, and a large mass of people hungry to broadcast videos, big things can happen.
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