Note - there were plenty of other amazing talks at the summit. But I could only pick a few to mention here in order to condense the post into something that fit around the framework of the Hooked Model.
Funny how this old post resurfaced after my new published last night. This post is two years old. See my new insight on where we went wrong, where I slap myself in the face:
@swamp40 - I agree, and it's great to see that spot hero has taken off in Chicago. Likewise, ParkWhiz has been doing very well. I'd attribute their success to migrating their focus away from the "I'll list my spot online so you can rent it" model to the commercial parking lot and garage yield management space.
Both startups allow users to take advantage of the former model, but they've been able to meet demand by working with parking lots and garages.
Note - there were plenty of other amazing talks at the summit. But I could only pick a few to mention here in order to condense the post into something that fit around the framework of the Hooked Model.