The key lesson - the thing that gets glossed-over in opinion, assumption, and fluff = all that matters are the actions taken by individuals from his target market.
How the thing looks to you is neither here nor there. It's what it does subconsciously to middle-aged women teachers that counts... Wrong as that may sound.
Assumption, anecdote, opinion - back it up with data! We're engineers (literally or metaphorically).
Yep - I've got a 10x10 pixel slice of history on there. The link it points to is down now - my first attempt at earning money via the internet. First 3 or 4 months it generated a 800 - 1000 CTR. After that, headed south quite quickly.. No reason to visit after the news/PR died-down.
Thinking on things a little more: I'm not sure what your conversion rates are like, but that element of 'what exactly is involved here - how does it work?' is the thing that causes most friction for me..
If you were to explain somewhere: 'we do X, you do Y, we do Z.. then everything's ready for lift-off' then that would remove the last hurdle, in my mind at-least.
I think that your messaging is clear and the value of your product is tangible: You help get my information out, with the result (hopefully) that I get more people to come to my site / more generally interact with my brand.
Stream of thoughts - no order:
* EggZack? Ok. First thing that popped into my head was 'Ballsack' .. maybe that's just the way my mind works :)
* The logo / graphic design feels a little bit lightweight / children's TV - might cause an issue if a prospective client has to run it by their boss first: 'Why am I looking at a cartoon about eggs?'
* Am not entirely sure HOW the process works - I want the end result.. what are the steps that lead to it? Do I just press a button and whoosh?
* I have a slightly irrational fear that this sails close to spamming - I assume it doesn't, but you might need to assuage that fear in others
* I looked at the FAQs to narrow down some answers, but was bombarded with implementation 'stuff' that confused me further: sub-types, outlets, file-resources, building a website?
* Is your product essentially a custom-hosted CMS for a website that has all these broadcasting/publishing/pinging/api-integration features built in (not to belittle it - that's great)? If so - it's not obvious from the main pages/video that this is the case. I want your end-result, but, I already have a website that I have invested a lot into - what can you do for me? (Hypothetically)
* In your FAQ you have a link to your 'custom website development process page' that doesn't work.. so I couldn't find the answer to the above.
That's about it I think - good messaging, good sounding end-result.. how do I get there?
Hi Tawheed - looks like you've got a slick product there! Problem is a visitor to your site has to be really motivated to trawl through all the stuff to work out what it is. A few points (most echo apsurd's comments):
* The large/desaturated product-shots are too confusing - a significant proportion of your visitors will be confused by these - I was. I thought they were the sales site.
* I was desperate to be told what it is. Front-and-centre, first thing I read. I get the yellow box is trying to do that, but, I read it as: 'Buzzword Buzzword for your company. The fastest & simplest way to buzzwords.' I got nothing from it.
* Scrolling down (a long way) - the first information dense part of the page appears, listing features, in a seemingly random order.. Ok, my data will be private, but, WHAT IS THE PRODUCT?
* Benefits before features - people want to know how it will help them, not what bells-and-whistles it's got.
* The demo video is good, but long. People will need to be pre-sold enough on the product already to sit through it all.
The page/site isn't customer focussed enough. It's 'conversation' needs to go like this:
* Our product is THIS.
* Do you have problem X? (and Y, and Z?)
* Yes?
* Well, our product solves everything.
* Here's how it does it, and here's how your future will look and feel when you use it.
* Sounds great huh?
* Give it a try by doing this - no risk, you can do it for free!
'THIS' in the list above should be phrased using the words that your customers use. Not clever, not fancy - the exact words they use. The only way you can find this out is by getting out of the building and going talk with them (Customer Development style).
If you don't know how to explain the problems it solves, again, go and ask your prospective market what problems they have, and make note of the words they use to describe them (this is where I think apsurd's suggestion to narrow your niche makes sense).
Currently your site's conversation is more like:
* Buzzwords
* Confusion
* Our product's nice and got stuff in it
* Give it a go
Perhaps the following might be a bit too 'salesy' for your liking, but you should be able to pick up some good tips: SEOMoz landing page overhaul case study http://www.conversion-rate-experts.com/seomoz-case-study/ - I can also recommend
signing up to get the annotated PDF, it's full of interesting points.
Best of luck with it! Your product looks very good - niche it down/focus on a narrower market, then get out there and talk to your prospective customers to find out how they want to be sold to!
How the thing looks to you is neither here nor there. It's what it does subconsciously to middle-aged women teachers that counts... Wrong as that may sound.
Assumption, anecdote, opinion - back it up with data! We're engineers (literally or metaphorically).