Reading this article reminded me a bit of Carl Sagan's "The Dragons of Eden"[1] (1977). It's subtitle: 'Speculations on the Evolution of Human Intelligence' explains the content pretty well. Mr. Sagan explains quite clearly in the introduction that he is speculating, but it is very entertaining speculation.
For those inclined to investigate the affects of psychology [theory] on modern society, and how it has been adapted both commercially and by government, I suggest checking out: http://en.wikipedia.org/wiki/The_Century_of_the_Self
Edward Louis Bernays was related to Sigmund Freud. This relationship and more is expounded upon in the above documentary, which is definitely worth watching (imho).
HostsMan is a pretty decent Hosts file manager for Windows, has some automation that can help with longer lists, also can update or auto merge lists from the web. (I'm not the author of this application, but I have used it).
http://www.npr.org/blogs/parallels/2015/01/15/377470376/carr...