If the idea isn't time sensitive, you could try #3 but offload some of it to freelancers. You can always find some tasks which take a lot of time but don't require a lot of skill.
We really don't have any other way of monetizing this right now and need to cover up initial costs, hence the ads. We have tried to keep the ads to a minimum apart from that one big banner ad.
I am sorry for terming at as a startup, I think its more of a tool. Although, we are looking to increase its scope by adding more features like tracking all the conversation of a single user.
I am working on making "what it does" more clear. Its certainly not stated clearly. Thanks for the advice
If you have a plan or suggestion about other features, do let me know.
Your advice about fonts and texts is certainly correct. I am working on it straight away. About the aggregator thing, yes I am working on it, but we do have a "trending" conversations section, but it isn't very dynamic because of less traffic.