I totally agree with you. I haven't followed this story until my buy button disappeared in Kindle. I think most app users won't realize until they go to buy a book. I'm surprised there isn't more outrage. Apple deliberately reduced the functionality of an astounding number (has to be millions) of their own customers and we've barely complained...? (btw, Apple did not respond to my online complaint.). Now any android or blackberry user has a more functional reader experience than I do on my $900 iPad? Seriously? Maybe the typical eBook reader hasn't realized what happened. It's the only explanation for the lack of public ire.