Did you actually read the blog post? It's rife with blatant grammatical errors.
Awful use of conjuctions and a bizarre obsession with commas plus errors that a spellchecker will miss (eg. "roughly out 9 out of 10 applicants" under the method section.)
Apparently you wouldn't hire the author, and she wouldn't hire herself.
I think he just loves the product. Based on some of his recent interviews, Twitter is something he's been thinking about a long time and is based on things he's worked on his whole life (dispatch, maps, cities, networks etc.)
Polarization is a measure of the assertiveness of an artist.. the degree to which they have executed an opinionated concept for a specific audience.
A niche film should be as highly opinionated as possible, with the objective of both catering to your chosen market and excluding all others intentionally.
For example, the musical act Prodigy do not do TV performances. This is a mainstream marketing method that does not appeal to their audience. By avoiding it, they increase their appeal to their true fans, while ignoring uninterested listeners. Likewise, the singer Adele does not perform at music festivals for the same reason.
The ideal niche product would repel exactly half the critics and attract the other half. This would create a core of hardcore evangelists, a bigger group of fans, a big group of uninterested bystanders and a small group of haters. The haters and bystanders can mostly be ignored, making marketing super-efficient.
Lack of polarization is a measure of beauty and popularity. Beauty is a measure of average-ness and normality. The most beautiful person in a given society is the one that looks the most an average of all the people. The most popular movie is the one that everyone can relate to.. the most profoundly average.
Case in point.. the Shawshank Redemption. This is a movie that is consistently voted one of the best ever made, but it's highly rated because of its familiarity. It's a near flawless execution of common mythologies that everyone can relate to: fall from grace, redemption, justice, freedom and so on.
Toy Story is another example. Pixar's entire methodology is to distill the world's archetypes and mythologies down into the "perfect" movie with every "i" dotted and every "t" crossed. The result is profoundly familiar, yet kept fresh with just enough plot twists and humour to keep it interesting.
Niche movies are just popular movies for specific groups instead of a general audience. Polarization is a measure of how effectively they achieved the goal.
It has nothing to do with technology and everything to do with the universal appeal of comic book/superhero/fantasy mythologies.
Major studio economics have changed in recent years and it is now critical that movies have a global, universal appeal.
Their major profit centres are evaporating before their eyes (back catalog tv licencing and dvd sales), along with declining domestic audiences.
In order to turn a profit the movies must be as generic and acceptable as possible: lots of children, the hero's journey and other myths, no sex or swearing, "fake" comic book violence or none at all.
Any kind of NC-17/Restricted rating is the kiss of death. Anything controversial will be a flop.
The problem is the death spiral of risk-aversion, unoriginality, and plot refinement to the point where the "movie" will be perfected and there will be nothing left to film.
Lord or the Rings is the new mythology.. the archetype of the Hero's Journey. Once you print it to film.. what's the point of retelling the story?
Awful use of conjuctions and a bizarre obsession with commas plus errors that a spellchecker will miss (eg. "roughly out 9 out of 10 applicants" under the method section.)
Apparently you wouldn't hire the author, and she wouldn't hire herself.