From a Wired article on this: "it cannot be turned off without rooting the phone and replacing the operating system. And even if you stop paying for wireless service from your carrier and decide to just use Wi-Fi, your device still reports to Carrier IQ."
We're already paying for it with our personal data and no one seems to realize. See, e.g., all the trackers on big sites like Buzzfeed (http://i.imgur.com/bGepZ.png) and imgur (http://imgur.com/a9On0)
