Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES.
After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos.
I am a software engineer from a top 5 school and more than 10 years of experience with a couple of blue chip software companies and one billion dollar exit from a pre-IPO joining.
I have a deep passion for health empowerment, diagnostics, biohacking, and natural healing.
I also happen to know a good deal about the terminology and mechanisms pertaining to medical practices and procedures.
I would like to bounce some ideas off some MDs with whom I would eventually want to bring on as co-founders or as part of a medical advisory board. These folks would help me with product management and product marketing as well as add legitimacy to my enterprise.
The ideas are mostly software based, but some of them may involve a bit of custom hardware and/or hardware integration with medical devices.
How would I go about networking with such potential cofounders with the said qualifications and credentials?
Is it likely that a doctor would forgo a 300-500k salary to work at my startup for 20% equity?
Thanks for the Project Euler link. I've been learning JavaScript and these problems (at least the few I've had a look through) could be interesting to complete programmatically.