This document describes how foreign game developers can succeed in the Chinese game market. Given that there are about 55 million Chinese STEAM users.[1]
One of the most interesting parts of this document is about "Cultural foreignness."
"The Frostpunk game is a perfect example of how different can cultural perspectives be – the city survival game developed by the Polish 11 bit studios, triggered a debate among Chinese netizens on how societies should be run, and what are the people’s responsibilities when they’re facing extinction. Upon completing the game, players view a recap of their choices and are asked the question: The city survived...but was it worth it?
Many Chinese players found the question enraging – on the one hand, they mostly consider video games a form of entertainment and are not used to games questioning their moral decisions, on the other hand, many of them believe that all means are justified as long as they ensure the survival of the society as a whole. Therefore, their experience from playing the game was completely different than that of Western players"
One of the most interesting parts of this document is about "Cultural foreignness."
"The Frostpunk game is a perfect example of how different can cultural perspectives be – the city survival game developed by the Polish 11 bit studios, triggered a debate among Chinese netizens on how societies should be run, and what are the people’s responsibilities when they’re facing extinction. Upon completing the game, players view a recap of their choices and are asked the question: The city survived...but was it worth it? Many Chinese players found the question enraging – on the one hand, they mostly consider video games a form of entertainment and are not used to games questioning their moral decisions, on the other hand, many of them believe that all means are justified as long as they ensure the survival of the society as a whole. Therefore, their experience from playing the game was completely different than that of Western players"
[1] https://medium.com/@logrusit_40171/the-most-popular-language...
http://archive.today/5QkQz