I imagine that happens a lot, although that wasn't the case for me.
And actually, they handled the cancellation process well (at least for me).
I called them up and said I want to cancel because "their site is a scam" and in a no-nonsense way the person started helping me undo the payment (without defending the site). Since I paid through PayPal, I did have to dispute the payment via them (which took a month or two) but I eventually got all of my money back.
So I give the company (or at least the person I talked with) props for their cancellation process, although not everyone may experience it that way.
Here is what the site does (or at least did two-three months ago, when I tried it).
After you pay for your account, it immediately asks you "do you want the site to introduce you to people who may be of interest" or something like that. A little later, I looked at my Sent folder and saw that I had said "hi" or "what's up" to dozens of people, many who are not local or I otherwise would not be interested in.
And actually, they handled the cancellation process well (at least for me).
I called them up and said I want to cancel because "their site is a scam" and in a no-nonsense way the person started helping me undo the payment (without defending the site). Since I paid through PayPal, I did have to dispute the payment via them (which took a month or two) but I eventually got all of my money back.
So I give the company (or at least the person I talked with) props for their cancellation process, although not everyone may experience it that way.