Ask HN: What makes a good explainer video?
3 comments
Video quality
Engaging factors
the unique core message
Fun
First 5 seconds should be attractive
Landing page
headline of the video
Strong call to action at the end
Obvious video duration
Choosing of good production house
Creativity & innovation in the script
Best suitable animation created
Engaging factors
the unique core message
Fun
First 5 seconds should be attractive
Landing page
headline of the video
Strong call to action at the end
Obvious video duration
Choosing of good production house
Creativity & innovation in the script
Best suitable animation created
I am launching an app soon and I am considering placing an explainer video on the app's website homepage.
My question is two fold; what makes a good explainer video? (and also is it still relevent?)
From memory, I remember lots of startups using them a couple of years back however now it appears the background image with explainer text/grahpic is preferred.