How Dropbox, Uber, Hotel Tonight and WealthFront leverage customer referals(adambreckler.com)

10 pointsby abreckle12 lat temu3 comments

How Dropbox, Uber, Hotel Tonight and WealthFront leverage customer referals

http://www.adambreckler.com/how-dropbox-uber-hotel-tonight-and-wealthfront-leverage-referrals-to-create-an-army-of-growth-agents

3 comments

stanleydrew12 lat temu

I don't think Dropbox "pioneered the model of the double-loop referral." Banks and phone companies have been doing that for decades. It's a good idea.

But Dropbox should get credit for cleverly using referrals to give people more of a thing they want (storage space) rather then reducing a thing they don't want (cost). They were kind of forced into this when they onboarded tons of people into a free plan, so they couldn't reduce cost, but it's still clever.

andrewbermudez12 lat temu

Great post Adam!

yoshko12 lat temu

Epic post.