Why Netflix walked away from personalization(thoughtgadgets.com)
thoughtgadgets.com
Why Netflix walked away from personalization
http://www.thoughtgadgets.com/why-netflix-walked-away-from-personalization/
http://www.thoughtgadgets.com/why-netflix-walked-away-from-personalization/
http://www.theatlantic.com/technology/archive/2014/01/how-ne...
Makes the case that they are personalizing as much as ever, they just aren't using fractional stars to do it.