How MySpace Blew It(thedailybeast.com)
thedailybeast.com
How MySpace Blew It
http://www.thedailybeast.com/blogs-and-stories/2009-06-22/myspaces-dizzying-fall/?cid=hp:mainpromo6
2 comments
Myspace needs to focus on what they are winning in. That is local bands and promotion for them. Almost every band has a Myspace and uses it for updates and music samples, etc... If they could rework their music section. They are already the leader in it and seem to be oblivious to it. Give indie bands a way to sell/distribute their music and promote it better on a hyperlocal scale and you win.
I don't think they're THAT oblivious to it, they have their own record label (http://www.myspace.com/myspacerecords). I do agree that they should try to capitalize on it more though. The only thing I use myspace for is to listen to new bands.
The dichotomy is really quite striking. When it comes to individuals, I don't know a single person who prefers it to Facebook—and nearly everyone else I know really just thinks of it as the home of 16 year-old camgirls with pink hair.
But when it comes to bands, it's absolutely de rigeur. So much so that my band has one out of necessity, and even though we, five curmudgeons with our own site, with a full music spread from bandcamp.com, and everything else you could want, who do everything we can to ignore our Myspace and keep it quarantined—still more people google 'Flaming Tusk Myspace' than anything else.
But when it comes to bands, it's absolutely de rigeur. So much so that my band has one out of necessity, and even though we, five curmudgeons with our own site, with a full music spread from bandcamp.com, and everything else you could want, who do everything we can to ignore our Myspace and keep it quarantined—still more people google 'Flaming Tusk Myspace' than anything else.
I must have missed it because I didn't see much to explain why Myspace is having problems. My .02 (why I moved to facebook): 1. it took forever for pages to load. 2. I hated the "web circa 1999" look of many user's pages. 3. Allowing songs onload of pages. 4. Lot's of spam friendings.
Yeah, the author should have named it "How Rupert Blew it" or something- I got to the end thinking the same thing - uh, he didn't even try to start answering how Myspace blew it.
5. Allowed itself to be branded as the Urinal of the Internet. Made it so all the tech early adopters that everyone else takes the lead from avoided it like crazy in favor of cleaner, better structured sites like Facebook.
I spent many hours convincing friends and family to close their MySpace accounts.
5. Allowed itself to be branded as the Urinal of the Internet. Made it so all the tech early adopters that everyone else takes the lead from avoided it like crazy in favor of cleaner, better structured sites like Facebook.
I spent many hours convincing friends and family to close their MySpace accounts.
So that's how the digerati operate!