Too Much Targeting + Too Little Fungibility = Minimal Revenue for Facebook?(blogation.net)

1 pointsby ReTelTech17 lat temu1 comments

Too Much Targeting + Too Little Fungibility = Minimal Revenue for Facebook?

http://www.blogation.net/2009/05/too-much-targeting-too-little.html

1 comments

This does raise an interesting question; how do you reconcile the conversion power of highly targeted advertising with the realities of running massive nationwide or global campaigns?