Why startups need to be more about "why" than "what"(techvibes.com)
techvibes.com
Why startups need to be more about "why" than "what"
http://www.techvibes.com/blog/focus-on-why-not-what-2013-05-22
Discussion about why your startup should be more about "why" than "what". Your customers buy why. they don't buy what.
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