Do drugs really have to be so expensive?(bbc.co.uk)
bbc.co.uk
Do drugs really have to be so expensive?
http://www.bbc.co.uk/news/health-21834442
"We need to move to a system where new drugs are priced as close to the cost of production as possible - and where innovation is paid for and rewarded separately. We need innovation and affordable access." - Tough pricing problem to be solved.
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"We need to move to a system where new drugs are priced as close to the cost of production as possible - and where innovation is paid for and rewarded separately. We need innovation and affordable access." - A challenging pricing problem that needs to be solved.