Growth Hacking 101: Your First 500,000 Users(slideshare.net)
slideshare.net
Growth Hacking 101: Your First 500,000 Users
http://www.slideshare.net/yongfook/growth-hacking-101-your-first-500000-users
14 comments
I had the opportunity to work with Yongfook once, at a client. He's a smart cookie.
The feeling is 100% mutual, good sir!
The feeling is 100% mutual, good sir!
Second this. Got over 300,000 users with just 1 channel, an optimized ads / landing page, and basic sharing incentives. Tried a bunch of other mediums and channels, but even being a 1 trick pony with basic split testing can work fantastically.
What product?
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Just ran across his stuff today, then ran across your comments from HN praising well... your comments and this was at top. I guess Younfook really knows his stuff, or it was just a random event.
I think this is an OK list of tactics but figuring out what works for your market and your offering and your target customers is where the magic really happens.
Is there a video of the presentation?
Can OP post a summary of the talk? The slides aren't very helpful...
I just found it on slideshare. Didn't see the talk but I still found it quite useful.
What actionable tips will you apply to your own product for example?
The scumbag viral mechanics slide made me think for a second. It seems quite effective to 'force' people to invite friends to get early access to a beta. More and more common. Klout I think does a really good job of offering something for each desired action from user, i.e. higher score & more reliable score.
I thought it was a great presentation with great advice. If you have specific questions, post it here and other HN'ers can add their commentary on it.
(With regards to any particular company, by the way, my frequent experience is that you find one or two channels which really blow the doors off... and then struggle like crazy to find a third trick. You won't typically have your company be at A+ execution/results on all of these simultaneously.)