E-Tailer Customization: Convenient or Creepy?(nytimes.com)
nytimes.com
E-Tailer Customization: Convenient or Creepy?
http://www.nytimes.com/2012/06/24/technology/e-tailer-customization-whats-convenient-and-whats-just-plain-creepy.html?_r=1
3 comments
I for one would have no problem with this. I'm well aware that the sites I go to will in many cases show custom experiences, just as I'm aware that Google tailors it's ads based on my browsing history.
If I am heading into an online retailer, or searching on the web, I'd much rather see relevant content.
I find this kind of customized experience a lot less intrusive/creepy than, say, having stuff randomly posted to my Facebook timeline, or ads showing up with my implied endorsement to my friends.
If I am heading into an online retailer, or searching on the web, I'd much rather see relevant content.
I find this kind of customized experience a lot less intrusive/creepy than, say, having stuff randomly posted to my Facebook timeline, or ads showing up with my implied endorsement to my friends.
[deleted]
There is a differnce in shopping (where the user is active) and marketing (where the user is 'targeted') in this regard. Of course there are some parts of clothing websites which are more 'marketing' than 'shopping' but the balance needs to be found.