A $1 billion idea...that I know I'm not ready for(jessepollak.me)
jessepollak.me
A $1 billion idea...that I know I'm not ready for
http://jessepollak.me/2012/06/18/a--billion-dollar-ideathat-i-know-im-not-ready-for/
150 comments
Your comment points to the solution: that of increasing retailer specialization, and the need for local stores to focus on items that are not easily purchased through mail order.
The corner grocery in an urban neighborhood doesn't compete on price with the supermarket 10 blocks away. It competes on convenience.
I'm not saying the idea works, but there is more to it than just mapping all existing old school retail establishments into a search engine.
The corner grocery in an urban neighborhood doesn't compete on price with the supermarket 10 blocks away. It competes on convenience.
I'm not saying the idea works, but there is more to it than just mapping all existing old school retail establishments into a search engine.
That brings up an interesting idea of dynamic pricing based on pain (distance). Sort of the anti-hipmunk model. The app could offer close retailers extra profit because they are the most convenient to the customer OR the customer can opt to pay less by walking more.
If you think a little, this is "OpenTable for shopping."
Apparently, all the restaurants hate opentable, but they feel compelled to use it, because their competitors do.
Apparently, all the restaurants hate opentable, but they feel compelled to use it, because their competitors do.
I wouldn't say that OpenTable is hated by all restaurants, but there is definitely a spectrum of loving it through hateful ranting...
Generally, I hear a few reasons why restaurants feel they can't leave OpenTable:
Myth #1: they won't be discovered through the web anymore. People actually discover restaurants via word of mouth or local search (Google usually). Great food, SEO, marketing, PR, guest care, etc. matter a lot more than being in one particular portal. See studies about restaurant discovery.
Myth #2: their guest information is locked into OpenTable. It isn't. You can export your guest database with phone numbers (if collected) and email (if they opt-in). While it may sound like they are missing something if they can't export email addresses (unless they opt-in), it isn't. They can't email those guests through OpenTable either.
Myth #3: guests care a lot about points. This is a smaller, sub-population of the restaurant going public. Most people don't care, they just want the ease of booking online when they want, which is generally 2/3rds of the time outside of the restaurant's hours (see poll by OpenTable).
Generally, those people that use points a lot (or discounts) are not great customers either (see any study about Groupon discounting).
Why would you want to give your guest a discount to eat at another restaurant anyways?
Anyways, if you are interested in more restaurant reservation analysis feel free to check out my Quora account:
http://www.quora.com/Chris-Butler-7/answers
Also, check out Complete Seating (http://completeseating.com) an OpenTable alternative I work on!
Generally, I hear a few reasons why restaurants feel they can't leave OpenTable:
Myth #1: they won't be discovered through the web anymore. People actually discover restaurants via word of mouth or local search (Google usually). Great food, SEO, marketing, PR, guest care, etc. matter a lot more than being in one particular portal. See studies about restaurant discovery.
Myth #2: their guest information is locked into OpenTable. It isn't. You can export your guest database with phone numbers (if collected) and email (if they opt-in). While it may sound like they are missing something if they can't export email addresses (unless they opt-in), it isn't. They can't email those guests through OpenTable either.
Myth #3: guests care a lot about points. This is a smaller, sub-population of the restaurant going public. Most people don't care, they just want the ease of booking online when they want, which is generally 2/3rds of the time outside of the restaurant's hours (see poll by OpenTable).
Generally, those people that use points a lot (or discounts) are not great customers either (see any study about Groupon discounting).
Why would you want to give your guest a discount to eat at another restaurant anyways?
Anyways, if you are interested in more restaurant reservation analysis feel free to check out my Quora account:
http://www.quora.com/Chris-Butler-7/answers
Also, check out Complete Seating (http://completeseating.com) an OpenTable alternative I work on!
What do they hate about it? I'm trying to "walk a mile in their shoes" as another poster put it but am coming up blank.
I think that there's two things that the restaurants hate -
1) It costs them money which eats into their already thin profit margin.
2) It makes it harder to build a relationship with the customers since the customer has to opt-in to giving their e-mail address to the restaurant which they're less likely to do compared to being asked for an e-mail address if you're making a booking directly with the restaurant. Having e-mail addresses for customers is clearly valuable for a restaurant for the purposes of marketing and using things like special offers to increase demand during slower periods of the week/month/year etc.
3) If/When opentable breaks, they've got no access to their reservations - a problem you don't have with a traditional paper reservation book. You probably do have chaos though, if you're a busy restaurant!
1) It costs them money which eats into their already thin profit margin.
2) It makes it harder to build a relationship with the customers since the customer has to opt-in to giving their e-mail address to the restaurant which they're less likely to do compared to being asked for an e-mail address if you're making a booking directly with the restaurant. Having e-mail addresses for customers is clearly valuable for a restaurant for the purposes of marketing and using things like special offers to increase demand during slower periods of the week/month/year etc.
3) If/When opentable breaks, they've got no access to their reservations - a problem you don't have with a traditional paper reservation book. You probably do have chaos though, if you're a busy restaurant!
Even if restaurants collect an email for booking, automatically opting them into mailouts is probably on the wrong side of spam laws.
> Having e-mail addresses for customers is clearly valuable for a restaurant for the purposes of marketing and using things like special offers to increase demand during slower periods of the week/month/year etc.
And that's exactly why you have to opt-in. Imagine the size of your inbox (or spam folder) if every restaurant you've ever been to had your e-mail address.
And that's exactly why you have to opt-in. Imagine the size of your inbox (or spam folder) if every restaurant you've ever been to had your e-mail address.
I've never seen a restaurant that takes emails, only some retail stores so they can send you low-quality newsletters.
I can only tell you my experiences which might or might not be relevant since restaurant culture in the UK and the US is quite different to begin with.
In the UK there isn't so much the mid range large chain restaurants outside of a couple of chains which largely cater to the office lunch-time crowd (such as Itsu or Nandos type places), the possible exceptions being Pizza Express, Cafe Rouge, Strada and Carluccios which are well positioned in both middle class residential areas and office areas for both the sit-down lunch crowd and the evening casual dinner crowd.
I would say that the mainstay of midrange dinning is almost certainly the upmarket pub or gastropub which are often independent or semi-independently managed (they might be affiliated with a larger brewery chain, but the chain doesn't dictate things like the food they serve), and they're the sort of places which would most like to keep in touch with their customers. The bulk of their customer base is almost certainly pretty local, and has already expressed a willingness to spend money their, and being local they're also easier to entice back in with special offers.
A fairly good example would be my local which was launching a new menu back in November of last year. To trial their menu they sent an offer out on their mailing list offering a free dinner (starter and main, not including drinks) from their new menu to anyone on the list who made a reservation during that week. While it clearly cost a not insignificant amount of money to run a promotion like that (probably equivalent to $50 per head were they charging menu prices) it also gained them practice in preparing their new menu, high quality feedback on the new menu, and a certain degree of loyalty towards the establishment as a whole. The later in particular is no mean feat for the area in which I live which is both affluent and quite foodie.
In the UK there isn't so much the mid range large chain restaurants outside of a couple of chains which largely cater to the office lunch-time crowd (such as Itsu or Nandos type places), the possible exceptions being Pizza Express, Cafe Rouge, Strada and Carluccios which are well positioned in both middle class residential areas and office areas for both the sit-down lunch crowd and the evening casual dinner crowd.
I would say that the mainstay of midrange dinning is almost certainly the upmarket pub or gastropub which are often independent or semi-independently managed (they might be affiliated with a larger brewery chain, but the chain doesn't dictate things like the food they serve), and they're the sort of places which would most like to keep in touch with their customers. The bulk of their customer base is almost certainly pretty local, and has already expressed a willingness to spend money their, and being local they're also easier to entice back in with special offers.
A fairly good example would be my local which was launching a new menu back in November of last year. To trial their menu they sent an offer out on their mailing list offering a free dinner (starter and main, not including drinks) from their new menu to anyone on the list who made a reservation during that week. While it clearly cost a not insignificant amount of money to run a promotion like that (probably equivalent to $50 per head were they charging menu prices) it also gained them practice in preparing their new menu, high quality feedback on the new menu, and a certain degree of loyalty towards the establishment as a whole. The later in particular is no mean feat for the area in which I live which is both affluent and quite foodie.
I can think of several local restaurants and several national chains that do. In fact I'll bet most national chains do. I actually get a nontrivial amount of value out of local places' mailings, especially around my birthday when I'm in free lunches, coffees and desserts for a few weeks. Some places do send low- (or no-) signal newsletters but it's easy to unsubscribe.
I get weekly emails from Friendly's, IHOP and Dominos.
Benihana is one I know off the top of my head.
From what I recall about Open Table, what restauranteurs have said they hate most is the lock-in - once you're using Open Table it's very painful to stop since OT owns all the customer data. Plus there's the sunk cost of the OT hardware, including staff training etc.
From what I've heard, it's frequently a profit issue. Many restaurants are operating on very thin profit margins per-table, and having to give OpenTable a cut of an entire reservation makes it even worse.
I'd imagine most restaurants hate it because it eats in to their profits, but from a technological standpoint, the technology on the back-end is pretty dated and not very user-friendly.
I think in general people in this thread are missing an interesting facet of this solution. Suppose that the inventory system was also a POS system (which it'd probably have to be in reality), there's opportunity there for lots of analytics that a brick and mortar store just doesn't get. And, there's even the opportunity of integrating deals for loyal customers, etc, etc.
The company providing the service could also get access to shopping records of individuals at various brick and mortars--something that probably doesn't exist, which could lead to targeted advertising on receipts (which the shop owners could take a cut of, for instance). There's lots of ways that all parties involved could benefit without killing the small businesses.
The company providing the service could also get access to shopping records of individuals at various brick and mortars--something that probably doesn't exist, which could lead to targeted advertising on receipts (which the shop owners could take a cut of, for instance). There's lots of ways that all parties involved could benefit without killing the small businesses.
The system behind the app should be both. When you think of yet another groupon, you jump a little to short IMHO. But if you add POS, inventory management and a unified sales / distribution channel and provide that to local stores and shops you'l get quite a product.
But can't I stop to think of pg's frightening ambitious start-up ideas here? The odds are certainly against you, but the rewards will be equal if manage to pull that one of.
But can't I stop to think of pg's frightening ambitious start-up ideas here? The odds are certainly against you, but the rewards will be equal if manage to pull that one of.
"The system behind the app should be both. "
POS systems are complex and need to have very low latency. On top of that, there are many different types of registers that can be used. On top of that, since you are dealing with the everyday transactions of a business, in order to ship your product you need to be damn sure it works as expected. This is going to lead to very long and expensive development times.
The investment for the stores that would likely be excited to be apart of this is too high for those stores. That software isn't free when they need to get new hardware to support all of the systems that need to integrated so that they can be apart of the search.
POS systems are complex and need to have very low latency. On top of that, there are many different types of registers that can be used. On top of that, since you are dealing with the everyday transactions of a business, in order to ship your product you need to be damn sure it works as expected. This is going to lead to very long and expensive development times.
The investment for the stores that would likely be excited to be apart of this is too high for those stores. That software isn't free when they need to get new hardware to support all of the systems that need to integrated so that they can be apart of the search.
No one says that this has to be a GroupOn play. CVS (the drugstore) has a loyalty program in which they give money back (in coupons) for money you spend. That sort of thing is certainly possible, and probably works fairly well.
I think this downward spiral would not happen because of the location-based nature - or only if there are many stores in one area having the exact same products. If I need a product RIGHT NOW (why else would I fire up the app and look for it?) I will walk into the next store and pay perhaps up to 20% more than the average price. I remember the time when I often forgot my micro USB cable when going to Uni, so someday I walked into the (ridiculously expensive) tech store near Uni and bought another one. Had I bought it over the internet I might have paid only half or third of what I paid there. This is also the reason why expensive lemonade stands at points of interest do so well - they are just THERE.
This seems a lot like saying that my business should elect not to show up in Google search results just because we're not the #1 result (or that a product shouldn't be listed on Amazon if it's not the cheapest, etc.).
Pro: You get a free inventory system
Pro: You show up on local search results
Will some (maybe most) people go to Walmart instead? Sure, but those are people already using the app, which means that if you're not listed at all, you have absolutely zero chance of winning the business. Unless I'm missing something, this seems like a no-brainer for vendors.
Another way to look at this is: what if the business could use the inventory system for free, but opt out of showing up in the local listings. Are you saying that you think there's a vendor on this planet that would actually choose not to show up in the search results?
Pro: You get a free inventory system
Pro: You show up on local search results
Will some (maybe most) people go to Walmart instead? Sure, but those are people already using the app, which means that if you're not listed at all, you have absolutely zero chance of winning the business. Unless I'm missing something, this seems like a no-brainer for vendors.
Another way to look at this is: what if the business could use the inventory system for free, but opt out of showing up in the local listings. Are you saying that you think there's a vendor on this planet that would actually choose not to show up in the search results?
There's no such thing as a free inventory system. How will it integrate with their POS? Handle refunds, human error, and "shrinkage"? Unless you're delivering an end-to-end turnkey retail solution, an inventory tracker isn't worth much on its own.
It's an interesting core idea, but it needs to account for the path dependence of existing retailers and how ill-equipped they are to adopt something totally new.
It's an interesting core idea, but it needs to account for the path dependence of existing retailers and how ill-equipped they are to adopt something totally new.
Aren't most pos systems just a touch screen, sounds like the perfect app to deploy on a tablet.
Wastage you get through stock takes, which could be done with a camera (same tablet or a phone), cloud sync so no cradle needed
It could integrate with the latest cloud based accounting systems which their existing pos wouldn't be able to handle (referral $$$), and large companies who have a lot invested in their pos system could pay an employee to integrate it though the apis if they want the search traffic
The biggest problem would be integrating it with the cash tray that goes ding, which I think is desirable I think to stop costumers reaching over the counter and grabbing money while you aren't looking. I guess deploy it as a phone peripheral.
I just wonder if the idea itself has merit. I suppose neighborhoods would specialize more and there'd be less stores with identical stock.
The other opportunity would be advertising to those retailers by suppliers and taking a cut of sales for orders to suppliers, I think that could be where the real money is
Wastage you get through stock takes, which could be done with a camera (same tablet or a phone), cloud sync so no cradle needed
It could integrate with the latest cloud based accounting systems which their existing pos wouldn't be able to handle (referral $$$), and large companies who have a lot invested in their pos system could pay an employee to integrate it though the apis if they want the search traffic
The biggest problem would be integrating it with the cash tray that goes ding, which I think is desirable I think to stop costumers reaching over the counter and grabbing money while you aren't looking. I guess deploy it as a phone peripheral.
I just wonder if the idea itself has merit. I suppose neighborhoods would specialize more and there'd be less stores with identical stock.
The other opportunity would be advertising to those retailers by suppliers and taking a cut of sales for orders to suppliers, I think that could be where the real money is
I agree that this would be a nightmare to build. There are many other problems as well (like how easy it would be to game the system).
However, my comment was directed at the parent who claimed that a business wouldn't want to use it even if the product did exist.
However, my comment was directed at the parent who claimed that a business wouldn't want to use it even if the product did exist.
This is a terrible idea[see edit]. What incentive is there for any store to use this system when they're providing their data in a single easy to query location? Brick and mortar stores have custom because of brand loyalty, a large part of brand loyalty is saying "I shopped around twice and both times x was cheaper, I'll assume x is always cheaper and use them". Now imagine if every time a consumer wanted something they would just type "product" on their PC and get told "product x is cheapest at: y". Boom, brand loyalty is gone, nobody would go to their "favourite" store any more because there would be no favourites.
Yes, big stores like walmart and competitors compete on $0.01 (and openly advertise that they're $0.01 cheaper) but any store that isn't providing grocery type items doesn't, although maybe England is unique and in America it's different? I know that this idea would not work in England.
edit: when I say terrible idea I mean it's deeply flawed and has serious drawbacks for a party involved. The idea would be great if nobody were to lose out; but then if that were the case this would have already happened.
Yes, big stores like walmart and competitors compete on $0.01 (and openly advertise that they're $0.01 cheaper) but any store that isn't providing grocery type items doesn't, although maybe England is unique and in America it's different? I know that this idea would not work in England.
edit: when I say terrible idea I mean it's deeply flawed and has serious drawbacks for a party involved. The idea would be great if nobody were to lose out; but then if that were the case this would have already happened.
Boom, brand loyalty is gone, nobody would go to their "favourite" store any more because there would be no favourites.
You are assuming a store like walmart doesn't differentiate itself from other stores by having an easier return policy, or that target doesn't differentiate itself with a nicer store.
If you could get 1 store to adopt this system, others may follow since they would be losing out to store 1. Would it take a while? Yes, Would it be really, really tough, yes. Has it happened before in other industries? Absolutely: Airlines, Hotels, Its happening with cars, carwoo. etc. etc. etc.
So, while you may think it is a terrible idea, and it very well may be a terrible idea, it could also be a very achievable idea.
To me, it is more like the steam engine concept. It may not happen exactly as the OP describes it, but my guess is it will happen in time no matter what.
[added] for those that say no store will ever agree, that is a really bold assumption. You may be right, but if you just worked on getting 1 store in 1 industry online, then got a competitor, then got another one it could work.
You are assuming a store like walmart doesn't differentiate itself from other stores by having an easier return policy, or that target doesn't differentiate itself with a nicer store.
If you could get 1 store to adopt this system, others may follow since they would be losing out to store 1. Would it take a while? Yes, Would it be really, really tough, yes. Has it happened before in other industries? Absolutely: Airlines, Hotels, Its happening with cars, carwoo. etc. etc. etc.
So, while you may think it is a terrible idea, and it very well may be a terrible idea, it could also be a very achievable idea.
To me, it is more like the steam engine concept. It may not happen exactly as the OP describes it, but my guess is it will happen in time no matter what.
[added] for those that say no store will ever agree, that is a really bold assumption. You may be right, but if you just worked on getting 1 store in 1 industry online, then got a competitor, then got another one it could work.
I might need to clarify my point, I don't mean companies like Target or Walmart that have huge numbers of outlets, these companies already compete on $0.01 differences, these companies (in England at least) already do the sort of thing the post describes.
I'm talking about the "normal" stores, the ones that might have 1 or 2 locations in one city, or have 2 or 3 locations across the country, the stores that rely on brand loyalty and don't compete with their competitors on $0.01 difference.
No small business would ever choose to compete on $0.01 price differences; the idea the OP is proposing would cause exactly this.
I'm talking about the "normal" stores, the ones that might have 1 or 2 locations in one city, or have 2 or 3 locations across the country, the stores that rely on brand loyalty and don't compete with their competitors on $0.01 difference.
No small business would ever choose to compete on $0.01 price differences; the idea the OP is proposing would cause exactly this.
If you are giving them the inventory management software for free, that is a huge hook for cash strapped small businesses. And once your 'trojan horse' is installed, it's a lot easier to convince a small business owner to 'activate' the product sharing feature to gain an edge over other nearby businesses.
And then as you said, once one business does it, the others follow so that they don't become disadvantaged.
It would seem to me that the key to success is ensuring that your inventory management software is highly intuitive and easy to use for the time-poor business owners.
And then as you said, once one business does it, the others follow so that they don't become disadvantaged.
It would seem to me that the key to success is ensuring that your inventory management software is highly intuitive and easy to use for the time-poor business owners.
Exactly. I had this idea ages ago - ever since smartphones became ubiquitous, all the technological pieces have existed - it's just a matter of getting some competent engineers to put them all together.
You could have all kinds of cool extensions, such as ordering ahead of time on your phone and having pick-up drive-thrus at big box stores and supermarkets, where payment could be taken care of automagically, via NFC. You could sort not just by price, but by price + time/distance from current location (the latter for gas costs) + tax, sort of like Hipmunk's "agony" sorting feature for airfare. You could make a shopping list and the app would optimize which stores to buy which items at, and in which order you should visit the stores, based on things like individual item costs, geographical locations of stores, opening/closing times, delaying of purchasing of frozen foods, etc.
But retail outlets will never cooperate. They'll be the big losers here, as the last barriers to comparison shopping disappear and customer loyalty is replaced by the cold, hard facts.
You could have all kinds of cool extensions, such as ordering ahead of time on your phone and having pick-up drive-thrus at big box stores and supermarkets, where payment could be taken care of automagically, via NFC. You could sort not just by price, but by price + time/distance from current location (the latter for gas costs) + tax, sort of like Hipmunk's "agony" sorting feature for airfare. You could make a shopping list and the app would optimize which stores to buy which items at, and in which order you should visit the stores, based on things like individual item costs, geographical locations of stores, opening/closing times, delaying of purchasing of frozen foods, etc.
But retail outlets will never cooperate. They'll be the big losers here, as the last barriers to comparison shopping disappear and customer loyalty is replaced by the cold, hard facts.
Speaking as a consumer, I wouldn't expect to use this to find out which store is a penny cheaper. If I'm going for just one item, convenience of location trumps a penny; you gotta have a substantially better price to get me to go out of my way. If I'm going for a bunch of stuff, maybe this replaces grocery ads for letting me find the best prices overall or for finding specials, but next time I'm probably shopping wherever I got the best overall prices last time. At worst, on this front this app is equivalent to grocery ads from the store's perspective.
Where it shines would be for something semi-obscure: "I need a plumbing snake" or "I need some fabric glue". Do they carry that at my grocery store? What about Wal-Mart? Where's the nearest specialty store that might have it? If I can just type the product in and know which stores have it, that saves me a ton of aggravation -- and might, as a byproduct, mean I do some other shopping at that store instead of my normal place.
Where it shines would be for something semi-obscure: "I need a plumbing snake" or "I need some fabric glue". Do they carry that at my grocery store? What about Wal-Mart? Where's the nearest specialty store that might have it? If I can just type the product in and know which stores have it, that saves me a ton of aggravation -- and might, as a byproduct, mean I do some other shopping at that store instead of my normal place.
Perfect examples, thanks!
There are a few examples of purchasing:
1. Heading to a grocery store with a list of items that you frequently buy that are priced at similar prices at every store.
2. Going to a store to purchase a specific item
3. Going to a store to find an item
For case #1 it's most likely that you're shopping at a place that is already competing for the lowest price point (places like Walmart and Target) so this application would be useless to you; however these stores already engage in the sort of activity the OP discusses.
For case #2 if it's an item you've purchased previously you probably have a "favourite" store, one that you used previously and had a good experience with so naturally you go to this store. If this is an independent store they might have the item for $5 more than another store of a similar type, but because you've used this store before and because it has always been cheaper on previous occasions you bet that extra $5 against the time investment of finding if it is cheaper elsewhere (which isn't guaranteed) and go with the "safe" option.
If in case #2 you didn't have to consider your previous purchases, if you could just type in the product into your phone and be told (without doubt) that the product is $10 cheaper at a store across the street from your normal store most people would take that; it's $10 that would be saved by walking across the street, it would be stupid not to, right?
So now you have a situation where in case #2 any store that stocks an item (HP Printer, for example) is required to stock it at the lowest price because if they don't and a competitor is within 2 blocks (the "distance of $10") people will just go there instead. So now where is the value to the retailer? They enable themselves to be pitted against their competitors, thus requiring they lower their margins and inevitably lose out to bigger stores that can work with lower margins.
In example #3 the same situation occurs, you enter a store and locate the item that you want, enter it into your phone and get told exactly where it can be acquired and at what price; if the store that has it cheapest is 2 blocks away and the price difference is $15 why not go over to the other store and save the $15? That store just lost a sale because of the system.
Almost everyone that I know (I'm not from a rich background) would absolutely walk over the street to save $15, that's a non-neglible amount of money to quite a large portion of consumers. Sure if every other store has the item cheaper but it's only $0.25 difference people probably aren't going to go to another store, but then it becomes a race to the bottom. Wonderful for the consumers, awful for the retailer.
What incentive is there for a retailer to force themselves to reduce their own margins? Currently purchasing an item in a retail store is a gamble on whether or not you'll pay the lowest price (unless you spend time researching every stores pricing), stores make money because of this. Currently it's a matter of taking a consumer, showing them a product and convincing them to purchase, if this system existed it would have an extra step: convince them to purchase at that particular store.
1. Heading to a grocery store with a list of items that you frequently buy that are priced at similar prices at every store.
2. Going to a store to purchase a specific item
3. Going to a store to find an item
For case #1 it's most likely that you're shopping at a place that is already competing for the lowest price point (places like Walmart and Target) so this application would be useless to you; however these stores already engage in the sort of activity the OP discusses.
For case #2 if it's an item you've purchased previously you probably have a "favourite" store, one that you used previously and had a good experience with so naturally you go to this store. If this is an independent store they might have the item for $5 more than another store of a similar type, but because you've used this store before and because it has always been cheaper on previous occasions you bet that extra $5 against the time investment of finding if it is cheaper elsewhere (which isn't guaranteed) and go with the "safe" option.
If in case #2 you didn't have to consider your previous purchases, if you could just type in the product into your phone and be told (without doubt) that the product is $10 cheaper at a store across the street from your normal store most people would take that; it's $10 that would be saved by walking across the street, it would be stupid not to, right?
So now you have a situation where in case #2 any store that stocks an item (HP Printer, for example) is required to stock it at the lowest price because if they don't and a competitor is within 2 blocks (the "distance of $10") people will just go there instead. So now where is the value to the retailer? They enable themselves to be pitted against their competitors, thus requiring they lower their margins and inevitably lose out to bigger stores that can work with lower margins.
In example #3 the same situation occurs, you enter a store and locate the item that you want, enter it into your phone and get told exactly where it can be acquired and at what price; if the store that has it cheapest is 2 blocks away and the price difference is $15 why not go over to the other store and save the $15? That store just lost a sale because of the system.
Almost everyone that I know (I'm not from a rich background) would absolutely walk over the street to save $15, that's a non-neglible amount of money to quite a large portion of consumers. Sure if every other store has the item cheaper but it's only $0.25 difference people probably aren't going to go to another store, but then it becomes a race to the bottom. Wonderful for the consumers, awful for the retailer.
What incentive is there for a retailer to force themselves to reduce their own margins? Currently purchasing an item in a retail store is a gamble on whether or not you'll pay the lowest price (unless you spend time researching every stores pricing), stores make money because of this. Currently it's a matter of taking a consumer, showing them a product and convincing them to purchase, if this system existed it would have an extra step: convince them to purchase at that particular store.
Most items that cost enough that one store has a $10 or more savings over another store, I'm already comparison-shopping or buying from amazon. Retailers who aren't already cutting their margins in your examples 2-3 are losing my business to the internet. Where's the value to the retailer here? If they're back to being competitive with amazon, I'm going to have the opportunity to realize it, and I'll go back to buying from them.
Also note that your store in case #3 doesn't lose the sale from their use of the app; I can see their price because I'm standing in the store, so they lose the sale whether or not they're using the app. Using the app doesn't gain them anything, so they might not use it -- but it does gain their competitor a sale, so the competitor definitely should use it.
And of course a lot of what I buy costs little enough that comparison shopping is pointless. It's $3 at Wal-Mart and $4 in the store right next to my house? The closer store might gain a sale by telling me they exist and they have the thing I want (whether or not Wal-Mart is using this app, the dollar savings isn't making the difference). So the retailer again has the chance to gain value here.
The net result here is that there is incentive for retailers, at least in some markets, to use such a system. They've already lost all the sales you worry this will make them lose, but this provides some opportunity for them to make back some sales in other circumstances. So it's a net win.
Of course, it may not be enough of a net win to make it worth the effort for either the store or me as a consumer to use. Execution matters an awful lot. But it's not unreasonable that, done right, it could provide a lot of value to customers and retailers alike.
Also note that your store in case #3 doesn't lose the sale from their use of the app; I can see their price because I'm standing in the store, so they lose the sale whether or not they're using the app. Using the app doesn't gain them anything, so they might not use it -- but it does gain their competitor a sale, so the competitor definitely should use it.
And of course a lot of what I buy costs little enough that comparison shopping is pointless. It's $3 at Wal-Mart and $4 in the store right next to my house? The closer store might gain a sale by telling me they exist and they have the thing I want (whether or not Wal-Mart is using this app, the dollar savings isn't making the difference). So the retailer again has the chance to gain value here.
The net result here is that there is incentive for retailers, at least in some markets, to use such a system. They've already lost all the sales you worry this will make them lose, but this provides some opportunity for them to make back some sales in other circumstances. So it's a net win.
Of course, it may not be enough of a net win to make it worth the effort for either the store or me as a consumer to use. Execution matters an awful lot. But it's not unreasonable that, done right, it could provide a lot of value to customers and retailers alike.
> Most items that cost enough that one store has a $10 or more savings over another store, I'm already comparison-shopping or buying from amazon. Retailers who aren't already cutting their margins in your examples 2-3 are losing my business to the internet. Where's the value to the retailer here? If they're back to being competitive with amazon, I'm going to have the opportunity to realize it, and I'll go back to buying from them.
Again, maybe this is a difference between America and the UK, I've never seen a retail store compete with an online store in price, the value in retail is instant purchase and no shipping cost. If you're already comparison shopping you're not the average customer.
> Also note that your store in case #3 doesn't lose the sale from their use of the app; I can see their price because I'm standing in the store, so they lose the sale whether or not they're using the app. Using the app doesn't gain them anything, so they might not use it -- but it does gain their competitor a sale, so the competitor definitely should use it.
I think I explained it poorly. My example #3 is if you walk into a store and see an item is $15, if you then think "it's probably at cheapest going to be $10 anywhere else, it's not worth walking to the 4 other shops that probably stock this item to find out, as 1 hour of my time is worth more to me than a $5 saving" that store retains the sale; if you pull out your phone and it says "it's $10 across the street" you're going to go that new shop. Therefore a sale is lost: stores that offer the lowest price win (to a point, $0.25 difference won't matter to most consumers)
> And of course a lot of what I buy costs little enough that comparison shopping is pointless. It's $3 at Wal-Mart and $4 in the store right next to my house? The closer store might gain a sale by telling me they exist and they have the thing I want (whether or not Wal-Mart is using this app, the dollar savings isn't making the difference). So the retailer again has the chance to gain value here.
So that there is marketing; a store exists and there are potential customers that don't know it exists. Surely the solution to that problem is proper advertising? In your example what if there is 2 grocery stores right next to your house; if both use the app then you go to the cheapest. The only way the app would be valuable in that situation is if the shop was far enough out of the way from cheaper shops that the time investment wasn't worth it to go to the other shops.
> The net result here is that there is incentive for retailers, at least in some markets, to use such a system. They've already lost all the sales you worry this will make them lose, but this provides some opportunity for them to make back some sales in other circumstances. So it's a net win.
I'm not sure what you mean. If you go in to a shop to buy a $15 item and you know that there are 4 other shops that stock it and MAYBE one of them will MAYBE stock it for $5 cheaper do you go to each of the 4 other shops to find it MAYBE cheaper? No, nobody does that, it's insane. Now if you could pull out your phone and be told "Shop x has it for $10" you KNOW you're getting a $5 saving and the other shop is across the street. You'd be stupid not to go and get it from the other place. This means that the only shops that win are shops that price it the lowest, or shops that are in an isolate environment (say a small town) with no competition; but then the people would never be using the app because they would know where everything is.
> Of course, it may not be enough of a net win to make it worth the effort for either the store or me as a consumer to use. Execution matters an awful lot. But it's not unreasonable that, done right, it could provide a lot of value to customers and retailers alike.
Customers, absolutely, this would be incredibly valuable to customers, but I have yet to see a situation posted that makes it valuable enough to retailers that they could risk the downsides. If you're the cheapest store, great, extra custom, but if you can't afford the margins that others can? Then your business won't last, whereas currently a store can exist with higher priced items because of people have a "favourite" shop because of expected quality of pricing and experience.
Again, maybe this is a difference between America and the UK, I've never seen a retail store compete with an online store in price, the value in retail is instant purchase and no shipping cost. If you're already comparison shopping you're not the average customer.
> Also note that your store in case #3 doesn't lose the sale from their use of the app; I can see their price because I'm standing in the store, so they lose the sale whether or not they're using the app. Using the app doesn't gain them anything, so they might not use it -- but it does gain their competitor a sale, so the competitor definitely should use it.
I think I explained it poorly. My example #3 is if you walk into a store and see an item is $15, if you then think "it's probably at cheapest going to be $10 anywhere else, it's not worth walking to the 4 other shops that probably stock this item to find out, as 1 hour of my time is worth more to me than a $5 saving" that store retains the sale; if you pull out your phone and it says "it's $10 across the street" you're going to go that new shop. Therefore a sale is lost: stores that offer the lowest price win (to a point, $0.25 difference won't matter to most consumers)
> And of course a lot of what I buy costs little enough that comparison shopping is pointless. It's $3 at Wal-Mart and $4 in the store right next to my house? The closer store might gain a sale by telling me they exist and they have the thing I want (whether or not Wal-Mart is using this app, the dollar savings isn't making the difference). So the retailer again has the chance to gain value here.
So that there is marketing; a store exists and there are potential customers that don't know it exists. Surely the solution to that problem is proper advertising? In your example what if there is 2 grocery stores right next to your house; if both use the app then you go to the cheapest. The only way the app would be valuable in that situation is if the shop was far enough out of the way from cheaper shops that the time investment wasn't worth it to go to the other shops.
> The net result here is that there is incentive for retailers, at least in some markets, to use such a system. They've already lost all the sales you worry this will make them lose, but this provides some opportunity for them to make back some sales in other circumstances. So it's a net win.
I'm not sure what you mean. If you go in to a shop to buy a $15 item and you know that there are 4 other shops that stock it and MAYBE one of them will MAYBE stock it for $5 cheaper do you go to each of the 4 other shops to find it MAYBE cheaper? No, nobody does that, it's insane. Now if you could pull out your phone and be told "Shop x has it for $10" you KNOW you're getting a $5 saving and the other shop is across the street. You'd be stupid not to go and get it from the other place. This means that the only shops that win are shops that price it the lowest, or shops that are in an isolate environment (say a small town) with no competition; but then the people would never be using the app because they would know where everything is.
> Of course, it may not be enough of a net win to make it worth the effort for either the store or me as a consumer to use. Execution matters an awful lot. But it's not unreasonable that, done right, it could provide a lot of value to customers and retailers alike.
Customers, absolutely, this would be incredibly valuable to customers, but I have yet to see a situation posted that makes it valuable enough to retailers that they could risk the downsides. If you're the cheapest store, great, extra custom, but if you can't afford the margins that others can? Then your business won't last, whereas currently a store can exist with higher priced items because of people have a "favourite" shop because of expected quality of pricing and experience.
Maybe it's different for you, but where I live (in a largeish city in the US), most stores don't have direct competitors within easy walking distance. You've assumed a walk across the street, but out here it's probably a mile and a half drive and 2 unpleasant parking lots. That changes a lot of your scenarios -- while you'd be silly not to walk next door to save a few bucks, the time investment in many US cities is often too high to be worth going to cheaper shops. Looked at in another way, if I'm looking for something specific and I discover that I can get it from a store that is in close range, the value proposition of immediacy and reduced frustration for me can lead to a sale for that retailer even if their price isn't great.
You're also considering the value proposition symmetrically, when you should be considering it asymmetrically. That is, you're thinking "the store that sells this for $15 wouldn't use this app, because then the store selling it for $10 would steal all their business." That's a crappy value proposition for the $15 store, but a great one for the $10 store. Some stores might not use it, but those with better prices or better selections would basically consider it free advertizing.
Also, I'm pretty sure you're wrong about retailers not being able to compete if their prices are higher, and about this sort of app destroying those businesses. We already have this scenario with grocery stores, where you can compare them just by reading the paper (or the online ads), and yet certain more costly stores still survive. Maybe it's location/convenience, maybe it's unique selection, maybe it's customer service or return policies, or maybe it's that cute girl ringing up your groceries.
I think, ultimately, you're conceiving of this app as "how do I get the best price on X within a Y block radius?", whereas I'm conceiving of it as "can I get X from anywhere at all within a Y block radius?" and only secondarily "can I save money on X?" Phrased my way, there's an obvious value proposition for retailers.
You're also considering the value proposition symmetrically, when you should be considering it asymmetrically. That is, you're thinking "the store that sells this for $15 wouldn't use this app, because then the store selling it for $10 would steal all their business." That's a crappy value proposition for the $15 store, but a great one for the $10 store. Some stores might not use it, but those with better prices or better selections would basically consider it free advertizing.
Also, I'm pretty sure you're wrong about retailers not being able to compete if their prices are higher, and about this sort of app destroying those businesses. We already have this scenario with grocery stores, where you can compare them just by reading the paper (or the online ads), and yet certain more costly stores still survive. Maybe it's location/convenience, maybe it's unique selection, maybe it's customer service or return policies, or maybe it's that cute girl ringing up your groceries.
I think, ultimately, you're conceiving of this app as "how do I get the best price on X within a Y block radius?", whereas I'm conceiving of it as "can I get X from anywhere at all within a Y block radius?" and only secondarily "can I save money on X?" Phrased my way, there's an obvious value proposition for retailers.
You seem to be spot on. Major outlets and retailers, like you say, already compete on items for penny differences. Nobody is going to look up on their phone that they could buy Granola bars for $.05 cheaper at Walmart than at Wegmans.
The purpose of this app is convenience, however there seems to be little point to it if the concept itself is flawed for the reasons you've just stated.
I think you're missing a key distinction here:
- there are many items people buy on price and are willing to order online. Such items will gradually become unavailable in stores whether or not this idea is ever implemented.
- there are also many items that people want immediately, and are not well suited for online ordering. This convenience makes them well suited to these local search capabilities, and this characteristic may overcome a good part of the resistance to share data.
This distinction is crucial. It may not overcome the psychological resistance you mention, but it isn't obvious how serious that is or whether it can be overcome by system design. For example, you point out a key feature of this system which is the need for limited query capabilities and no downloading (cue debate on how possible that is).
But you miss the real problem with the idea. System integration difficulties will prevent the system from achieving critical mass and broad coverage. It will be unreasonably painful for stores to join the system for extremely mundane reasons like file formats and the difficulty of mapping proprietary taxonomies. Offline retailers just won't have data as ready to integrate as online.
Not impossible, but the sort of unrecognized under appreciated real challenge of the system.
- there are many items people buy on price and are willing to order online. Such items will gradually become unavailable in stores whether or not this idea is ever implemented.
- there are also many items that people want immediately, and are not well suited for online ordering. This convenience makes them well suited to these local search capabilities, and this characteristic may overcome a good part of the resistance to share data.
This distinction is crucial. It may not overcome the psychological resistance you mention, but it isn't obvious how serious that is or whether it can be overcome by system design. For example, you point out a key feature of this system which is the need for limited query capabilities and no downloading (cue debate on how possible that is).
But you miss the real problem with the idea. System integration difficulties will prevent the system from achieving critical mass and broad coverage. It will be unreasonably painful for stores to join the system for extremely mundane reasons like file formats and the difficulty of mapping proprietary taxonomies. Offline retailers just won't have data as ready to integrate as online.
Not impossible, but the sort of unrecognized under appreciated real challenge of the system.
> But you miss the real problem with the idea. System integration difficulties will prevent the system from achieving critical mass and broad coverage.
I don't think that would be impossible. Unlikely maybe, but if the Groupon approach was taken (huge sales teams) it could work.
The hardest part of this idea is not getting stores to use it[1], it's proving that the product has enough value to stores for them to put work into it. Look at Groupon, places are falling over themselves to get involved (or were) to their own detriment (see the stories of people selling $20k of product for $1k) and with the rise of the internet high street shops are having problems. A place in my hometown that had been around for 30 years shut down earlier in the year because their business was being taken by online alternatives; they would have jumped at the chance to take anything that would have improved the businesses prospects no matter the work involved. It's not the question of "should we have 100k profit this year of 101k?" it's "should we break even this year or shut down?"
If the product actually provided value to the stores (which I think it won't, it would harm them) then getting stores involved wouldn't be hard. Again, maybe it's England specific but a lot of high street stores here are losing business fast and I doubt any of them would be stupid enough to ignore an opportunity to increase their business, regardless of the work involved, I think that the OPs idea is the problem. Stores aren't big giant corporate machines with hundreds of different parts, if a system had a good sales team and a good product I don't believe it would be as hard as you state.
[1] Technically the hard part is getting stores to use it, yes, but that's a byproduct of showing there is enough value. If there is enough value I believe getting stores to switch to the system would not be as difficult as building a valuable product.
I don't think that would be impossible. Unlikely maybe, but if the Groupon approach was taken (huge sales teams) it could work.
The hardest part of this idea is not getting stores to use it[1], it's proving that the product has enough value to stores for them to put work into it. Look at Groupon, places are falling over themselves to get involved (or were) to their own detriment (see the stories of people selling $20k of product for $1k) and with the rise of the internet high street shops are having problems. A place in my hometown that had been around for 30 years shut down earlier in the year because their business was being taken by online alternatives; they would have jumped at the chance to take anything that would have improved the businesses prospects no matter the work involved. It's not the question of "should we have 100k profit this year of 101k?" it's "should we break even this year or shut down?"
If the product actually provided value to the stores (which I think it won't, it would harm them) then getting stores involved wouldn't be hard. Again, maybe it's England specific but a lot of high street stores here are losing business fast and I doubt any of them would be stupid enough to ignore an opportunity to increase their business, regardless of the work involved, I think that the OPs idea is the problem. Stores aren't big giant corporate machines with hundreds of different parts, if a system had a good sales team and a good product I don't believe it would be as hard as you state.
[1] Technically the hard part is getting stores to use it, yes, but that's a byproduct of showing there is enough value. If there is enough value I believe getting stores to switch to the system would not be as difficult as building a valuable product.
You have pointed out some of the other big problems but I disagree that any of them are "the real problem".
The biggest problem, as the parent said, is that brick and mortar stores would be actively hostile to this idea.
The biggest problem, as the parent said, is that brick and mortar stores would be actively hostile to this idea.
Not if they specialize in items that are not well suited to mail order. The urban corner grocery doesn't compete on price with the supermarket 10 blocks away. Locality is the foundation of their business.
I'm not saying that there are enough categories of items that are not well suited for mail order, and have a high degree of value based locality. But this is the central question for such a product.
Retailers whose businesses are protected by locality won't be as reluctant as you imagine. Note that these will be the only successful local retailers over time anyway.
I'm not saying that there are enough categories of items that are not well suited for mail order, and have a high degree of value based locality. But this is the central question for such a product.
Retailers whose businesses are protected by locality won't be as reluctant as you imagine. Note that these will be the only successful local retailers over time anyway.
You make a good point, not 100% of the brick and mortar stores would be actively hostile. That wasn't what I meant to imply although perhaps there are more stores, with a high degree of value based locality, than I was originally supposing.
These are also precisely the businesses that currently have the loosest idea of their actual inventory and would incur the most changes to move to the kind of inventory tracking necessary for this to work.
They are also frequently the categories of items that consumers would comparison shop the least. Few people care about going to a few corner groceries to get the right brand of milk. They all carry mostly the same group of products and anything were consumers care about choice (coke/pepsi) they already carry all the options for the same price as everyone else.
These are also precisely the businesses that currently have the loosest idea of their actual inventory and would incur the most changes to move to the kind of inventory tracking necessary for this to work.
They are also frequently the categories of items that consumers would comparison shop the least. Few people care about going to a few corner groceries to get the right brand of milk. They all carry mostly the same group of products and anything were consumers care about choice (coke/pepsi) they already carry all the options for the same price as everyone else.
You bring up a very good point, and I don't really have a answer for it.
I don't necessarily think that it completely ruins the idea though—bigger brands wouldn't suffer from the same problem and if you could get more than a few in, the momentum would start to build.
To be honest though, this post was less about the idea and more about reflecting on thought of committing to a big idea at a young age. It's cool to see all these people giving real, and great, feedback on the idea, but I think that's kind of overlooking the idea. As many have said, there will always be huge ideas, and all ideas will always have problems—maybe that's why I don't yet feel comfortable committing a huge chunk of my life to just one.
As the OP, I might get torn up for writing this, but I thought it was worth sharing.
I don't necessarily think that it completely ruins the idea though—bigger brands wouldn't suffer from the same problem and if you could get more than a few in, the momentum would start to build.
To be honest though, this post was less about the idea and more about reflecting on thought of committing to a big idea at a young age. It's cool to see all these people giving real, and great, feedback on the idea, but I think that's kind of overlooking the idea. As many have said, there will always be huge ideas, and all ideas will always have problems—maybe that's why I don't yet feel comfortable committing a huge chunk of my life to just one.
As the OP, I might get torn up for writing this, but I thought it was worth sharing.
I think the concept is inevitable, the problem is how do you get there? To some degree, Groupon's mobile app was supposed to do something similar, but on a more generalized basis.
Here is what I would do (and yeah I've run my own business for many years, always easier said than done.)
#1 Build this produce but make it specific to a specific retailer or chain.
#2 For #1 to happen, the system needs to be pretty much "free to try" and seamless for the retailer. Think about that one real hard.
#3 Build a checkout system where customers walk in to the store and walk out with the product. All sales happen electronically, payments through the application.
#4 Now instead of "Walgreens App", "CVS App", etc, you consolidate the data in to one system. This sounds far fetched, but is very much the business model Google has employed. Tens of billions of dollars of customers flow through Google's platform. Google's method of consolidation include search algorithm "updates", opaque Adwords "quality score", moving Google Shopping from free to paid, and so on.
If no one manages to accomplish #4, retailers will start doing it internally. To some limited degree, it is already being done.
Accomplishing all of this could take a while. Whats certain is the US has a vast overcapacity in retail, and people waste too much time wandering through stores trying to find crap (and then there is the whole driving to stores thing for the rest of the non-urban areas.)
Here is what I would do (and yeah I've run my own business for many years, always easier said than done.)
#1 Build this produce but make it specific to a specific retailer or chain.
#2 For #1 to happen, the system needs to be pretty much "free to try" and seamless for the retailer. Think about that one real hard.
#3 Build a checkout system where customers walk in to the store and walk out with the product. All sales happen electronically, payments through the application.
#4 Now instead of "Walgreens App", "CVS App", etc, you consolidate the data in to one system. This sounds far fetched, but is very much the business model Google has employed. Tens of billions of dollars of customers flow through Google's platform. Google's method of consolidation include search algorithm "updates", opaque Adwords "quality score", moving Google Shopping from free to paid, and so on.
If no one manages to accomplish #4, retailers will start doing it internally. To some limited degree, it is already being done.
Accomplishing all of this could take a while. Whats certain is the US has a vast overcapacity in retail, and people waste too much time wandering through stores trying to find crap (and then there is the whole driving to stores thing for the rest of the non-urban areas.)
If you think it the other way round, you give local stores a way bundling together. and size sometimes matter. add some "buy over the internet" function with a partnership with local courrier services and you have a potential threat to the likes of wal-mart and even amazon. yes, amazon.
Why so? because they are doing the same thing, more or less. the biggest advantage amazon has is logistics and range. but sometimes locality matters. I think there will be enough place for both approaches.
But this idea will only work if you work out two things: sales for market penetration and to gain acceptance by local stores and logistics. Both issues aren't trivial but the idea certainly has potential, HUGE potential. In more than one way. I can imagine that as "your social and local amazon alternative". And the main benefit smaller stores have is a means to ultimately counter amazon in some way or the other. But again, convincing these stores, very hard, logistics, very hard. And that's exactly the reason why the potential is that big.
Why so? because they are doing the same thing, more or less. the biggest advantage amazon has is logistics and range. but sometimes locality matters. I think there will be enough place for both approaches.
But this idea will only work if you work out two things: sales for market penetration and to gain acceptance by local stores and logistics. Both issues aren't trivial but the idea certainly has potential, HUGE potential. In more than one way. I can imagine that as "your social and local amazon alternative". And the main benefit smaller stores have is a means to ultimately counter amazon in some way or the other. But again, convincing these stores, very hard, logistics, very hard. And that's exactly the reason why the potential is that big.
To be honest, while i trust customers telling me face to face, i don't trust the reviews. They're all polluted with fake data by now. Most stores don't even accept bad or medium reviews (except big ones like amazon, but those are plagued with PR companies making fake reviews)
not saying the core of what you say is wrong, but it's difficult to apply in many cases these days.
not saying the core of what you say is wrong, but it's difficult to apply in many cases these days.
Your assumption is that people buy based on price only. Far from it - they still have to physically go to the store to buy it and so many other factors then come into play. Are they familiar with the store? Does it have free parking? Is the service good? What is their return policy?
I agree with your main point that small stores might not like such a system but then to assume that all buyers will make a decision based solely on price is flawed.
I agree with your main point that small stores might not like such a system but then to assume that all buyers will make a decision based solely on price is flawed.
If you're buying a $100 item (let's say a DVD player that a friend recommended) and you've always bought that item from a store previously because back when you first bought a DVD player you shopped around and found this shop had the best service and prices, it's not worth shopping around again because you're probably only going to save $5 or $10 and going to another 5 stores (which will take an hour because they're all over the town). You go to your favourite store because past experience dictates it's probably the best place.
What if you're standing outside the store and decide to check out a service that will price check for you across EVERY store; you type in the item and it says "this item is $90 at store y" and you notice store y is just 2 doors away. What do you do, do you shop at your regular store or do you shop at the new one? The majority of people will go with the new one, it's stupid not to walk an extra 10 feet to save $10, the new store might even be better!
What if you're standing outside the store and decide to check out a service that will price check for you across EVERY store; you type in the item and it says "this item is $90 at store y" and you notice store y is just 2 doors away. What do you do, do you shop at your regular store or do you shop at the new one? The majority of people will go with the new one, it's stupid not to walk an extra 10 feet to save $10, the new store might even be better!
Yeah I see your point. I can see this happening in large malls where there's shops selling the same products.
But if you can build a critical mass, stores won't have much choice; if they don't submit their data, they'll lose out on lots of customers.
I don't see how it would ever get to a critical mass situation. The only stores that would take part are those already competing on price, big chain stores, stores that already take part in large price comparison sites.
Again, maybe England is different, but we have this sort of thing here for large chains, there is a site called mysupermarket.co.uk that will take your shopping list and tell you which supermarket is cheapest.
Why would a small store (the sort that aren't already engaged in this sort of thing) willingly signup to be pitched against their competitors in a race to the bottom? It's nonsensical. My mother shops at specific stores for specific goods because over the years of custom she has had a good experience with their pricing and service, she views the good experience she's had as justification for not shopping around, "they've always been good to me so spending time looking around at new shops to maybe save 2% isn't worth it" but if she could just type "umbrella" into a website and instantly be told which shop is the best for that item she'd no longer be loyal to that shop.
Retail isn't the hackernews world of SaaS, people don't choose to spend an extra 20% every time because "it's a good brand", "the founders are good people", they choose primarily based on price and service is a small part of it, a part most people will sacrifice to save 10%.
Again, maybe England is different, but we have this sort of thing here for large chains, there is a site called mysupermarket.co.uk that will take your shopping list and tell you which supermarket is cheapest.
Why would a small store (the sort that aren't already engaged in this sort of thing) willingly signup to be pitched against their competitors in a race to the bottom? It's nonsensical. My mother shops at specific stores for specific goods because over the years of custom she has had a good experience with their pricing and service, she views the good experience she's had as justification for not shopping around, "they've always been good to me so spending time looking around at new shops to maybe save 2% isn't worth it" but if she could just type "umbrella" into a website and instantly be told which shop is the best for that item she'd no longer be loyal to that shop.
Retail isn't the hackernews world of SaaS, people don't choose to spend an extra 20% every time because "it's a good brand", "the founders are good people", they choose primarily based on price and service is a small part of it, a part most people will sacrifice to save 10%.
I must be missing something here, because I can't see any reason for a store to turn this down. They're getting a free inventory system, and they're being shown in local search results. The alternative is to pay for an inventory, and never have a chance to win the local search customers at all.
Sure, some customers will go to Walmart instead of a locally owned business, but how does the local business benefit from not being in the search at all?
Sure, some customers will go to Walmart instead of a locally owned business, but how does the local business benefit from not being in the search at all?
If there are 4 stores in the "local search" and you search for "DVD Player" and each of the 4 stores lists "DVD Player X" and 2 have it for $100, 1 has it for $120 and 1 has it for $80, where do you go? You go to the $80.
As I explained in other comments, people currently shop based on expected value, they can't know for sure that shop x has the best pricing but they have been there before and got a good deal so they assume it will again provide them with a good deal.
If the only concern when purchasing is "which has the lowest cost?" this app would mean that EVERY user of the app can have that question answered, currently in the real world the question is "does the potential saving justify the time investment of visiting every shop and finding out their pricing"?
If there are 4 stores in the local area and you've previously bought a DVD player from store #2 for $100 and you want to buy another and you think $100 is around the best price you'll find you go to that store and purchase it; sure you didn't get the best price but was the POTENTIAL SAVING (which is entirely theoretical) worth the time investment to search out by visiting every store?
This app would create a race to the bottom, it would be worse than online for retailers because shops are quite close together, the only "cost" to the customer is the effort required to get to the cheapest store, in any mall or shopping district that's probably a very short walk. With online stores you can compete on shipping, next day vs. 7 days even though the item costs $5 more? I'll take next day, but $5 more to save me walking 20 yards? Not going to happen.
Local search would be great if you're the lowest cost retailer, otherwise it'd be a big problem.
As I explained in other comments, people currently shop based on expected value, they can't know for sure that shop x has the best pricing but they have been there before and got a good deal so they assume it will again provide them with a good deal.
If the only concern when purchasing is "which has the lowest cost?" this app would mean that EVERY user of the app can have that question answered, currently in the real world the question is "does the potential saving justify the time investment of visiting every shop and finding out their pricing"?
If there are 4 stores in the local area and you've previously bought a DVD player from store #2 for $100 and you want to buy another and you think $100 is around the best price you'll find you go to that store and purchase it; sure you didn't get the best price but was the POTENTIAL SAVING (which is entirely theoretical) worth the time investment to search out by visiting every store?
This app would create a race to the bottom, it would be worse than online for retailers because shops are quite close together, the only "cost" to the customer is the effort required to get to the cheapest store, in any mall or shopping district that's probably a very short walk. With online stores you can compete on shipping, next day vs. 7 days even though the item costs $5 more? I'll take next day, but $5 more to save me walking 20 yards? Not going to happen.
Local search would be great if you're the lowest cost retailer, otherwise it'd be a big problem.
But they can't create critical mass without access to data from those stores. It's chicken and egg, and it's flawed in more ways than one.
> Now imagine if every time a consumer wanted something they would just type "product" on their PC and get told "product x is cheapest at: y"
I don't know where you've been living, but this is already here, and that's exactly how I (and millions of others) buy more expensive stuff.
I don't know where you've been living, but this is already here, and that's exactly how I (and millions of others) buy more expensive stuff.
[deleted]
Read the post, came back to look at hacker news comments knowing the most popular one would say "This idea sucks", was not disappointed. First sentence, boom.
But hey you know you'll always get some constructive criticism no matter the idea, and that's definitely worth something.
But hey you know you'll always get some constructive criticism no matter the idea, and that's definitely worth something.
I would hope that I explained my own opposition to the idea enough that saying it sucked was okay. I understand that negativity isn't great but when it is backed with reasoning then it should be acceptable. Would it be preferred if nobody pointed out problems or is the problem my approach at explaining why I think the idea is bad?
Fyi, your observation, while perhaps accurate, doesn't add much to the discussion without actually saying why you think the top post is right or wrong.
That's actually a pretty good discussion when we just stop being meta and debate it.
That's actually a pretty good discussion when we just stop being meta and debate it.
"Here’s the idea: create a beautiful, easy to use, inventory application for brick and mortar stores: then give it to them for free."
Never would reach critical mass. Stores have legacy systems in place that are integrated and do many things. Keeping on top of inventory requires input and discipline to keep it up to date. So a store with an existing inventory program is not going to switch the best you can hope for is to get a data feed from them. And to be helpful to the end user you'd have to get enough stores to make the app do something worthwhile. (Lest you think some store is going to ditch their legacy system for a startup's free software where the company could fold..)
Bottom line is you can't even begin to think about an idea like this without doing some research into how things are being done now which from the post hasn't been done. The OP had a manic moment where anything seemed possibly. Then they came down to earth (sugar high wore off?)
The OP seems to realize they need to keep learning, and most importantly, if I might add, to get some real world experience:
"What I’ve come to realize, however, is that I still have so much to learn and so many things to do before I really feel comfortable"
Never would reach critical mass. Stores have legacy systems in place that are integrated and do many things. Keeping on top of inventory requires input and discipline to keep it up to date. So a store with an existing inventory program is not going to switch the best you can hope for is to get a data feed from them. And to be helpful to the end user you'd have to get enough stores to make the app do something worthwhile. (Lest you think some store is going to ditch their legacy system for a startup's free software where the company could fold..)
Bottom line is you can't even begin to think about an idea like this without doing some research into how things are being done now which from the post hasn't been done. The OP had a manic moment where anything seemed possibly. Then they came down to earth (sugar high wore off?)
The OP seems to realize they need to keep learning, and most importantly, if I might add, to get some real world experience:
"What I’ve come to realize, however, is that I still have so much to learn and so many things to do before I really feel comfortable"
I don't want to be too harsh but haven't most people had this idea before?
I know I have and I immediately dismissed it because you would have to get the business co-operation of many retailers for it to be any use (and what is in it for them?).
You would have to develop your own software, ok fine. You would have to integrate with all these retailers archaic inventory systems which you probably would not be allowed to touch, so you have to convince the retailers do make the changes...good luck.
The whole article seemed a bit "I have a $100 billion idea, make a moonbase and mine Helium 3, you just have to do X Y Z "
I know I have and I immediately dismissed it because you would have to get the business co-operation of many retailers for it to be any use (and what is in it for them?).
You would have to develop your own software, ok fine. You would have to integrate with all these retailers archaic inventory systems which you probably would not be allowed to touch, so you have to convince the retailers do make the changes...good luck.
The whole article seemed a bit "I have a $100 billion idea, make a moonbase and mine Helium 3, you just have to do X Y Z "
Have you ever tried to sell anything to a brick-and-mortar chain? Price is not a concern, they have money. The sales process involves convincing a number of stakeholders, and this is much costlier (to them) than whatever they end up paying for your product.
Regardless of what you intend to charge for your software, your first customer would be "chartered" (they wouldn't pay much, if at all). You'd get in the door because your wife is friends with the daughter of the CFO of BigBoxChain, or something like that.
All of the above is doable of course, but the idea itself is worth nothing. It's 100% sweat. All about execution, in other words.
Regardless of what you intend to charge for your software, your first customer would be "chartered" (they wouldn't pay much, if at all). You'd get in the door because your wife is friends with the daughter of the CFO of BigBoxChain, or something like that.
All of the above is doable of course, but the idea itself is worth nothing. It's 100% sweat. All about execution, in other words.
I talked about something like this years ago to my sister, who actually owns a retail store. As most people indicated, stores do not want to let anyone else know what their inventories are, especially customers.
But also, depending on the type of store you are, inventories are not as tight as you would think. Stores have a general idea of how much inventory they have on hand, but they never have an exact amount. And the thing is, most don't care. That was the part that surprised me the most. They expect a certain amount of theft, misplaced inventory, wrong inventory counts sent from their suppliers, etc, so they don't waste a lot of time making sure their inventory is extremely accurate.
But also, depending on the type of store you are, inventories are not as tight as you would think. Stores have a general idea of how much inventory they have on hand, but they never have an exact amount. And the thing is, most don't care. That was the part that surprised me the most. They expect a certain amount of theft, misplaced inventory, wrong inventory counts sent from their suppliers, etc, so they don't waste a lot of time making sure their inventory is extremely accurate.
This is very likely true today. But things will evolve. There are many variables to consider:
- Competition between shops
- product brand and quality
- proximity to clients (consider raise of petrol price)
- associate shop brand with product (locate closest starbuck, not only coffee shop)
This is certainly not an original idea and I'm not sure how it could be possible to become a leader in it. Users need a map to locate the shops. So the map is a key component here.
This is certainly not an original idea and I'm not sure how it could be possible to become a leader in it. Users need a map to locate the shops. So the map is a key component here.
> they don't waste a lot of time making sure their inventory is extremely accurate.
Correct me if I'm wrong, but isn't this one of the reasons why Wal-Mart became so successful? They could track their inventory very accurately.
Correct me if I'm wrong, but isn't this one of the reasons why Wal-Mart became so successful? They could track their inventory very accurately.
This THE reason why wal-mart, and in extention amazon, became that profitable and big. wal-mart tracked AND managed inventories to almost perfection. and amazon hired wal-mart supply chain experts pretty early on. you can the effects now. amazon is much more than just its website.
unfortunately, this can't be replicated for a mom and dads corner store, since the overhead is gonna be so much bigger than their revenue would allow.
...unless SaaS providers of this kind of service exists, and the fixed overhead costs bourne by a lot of small shops together.
...unless SaaS providers of this kind of service exists, and the fixed overhead costs bourne by a lot of small shops together.
It can, not easily but most of the management needed by said corner store can be automated using SaaS. This approach combined with the app AND the point-of-sales data you can provide to smaller stores by doing so offer benefits for everyone. And the overhead won't be that big for the SaaS start-up as soon as economies of scale kick in IMO.
See: http://milo.com. Sold to eBay a few years ago for around $80 million.
Yeah, except Milo hit this from a different (and completely sensible) angle. While the OP suggests spending years building up a free inventory system for all local merchants, the Milo guys realized that 1) A huge percentage of stores these days are big name stores, and 2) Those stores all use one of about 5 different inventory systems.
So they got at this problem by writing integration code with the existing inventory systems, and thereby got the data for a large portion of the market (nationally!).
I really like OPs idea, actually, but the Milo approach turns a 10-year plan into a 1-year plan, and if you can survive off the revenue you get from your 1-year plan, then you can use the excess to see your grand vision executed all the way through.
Clearly the Milo guys didn't go this route and instead sold to eBay (quickly!), but it's these kinds of "pre-pivots" that I think allow great companies to be built.
So they got at this problem by writing integration code with the existing inventory systems, and thereby got the data for a large portion of the market (nationally!).
I really like OPs idea, actually, but the Milo approach turns a 10-year plan into a 1-year plan, and if you can survive off the revenue you get from your 1-year plan, then you can use the excess to see your grand vision executed all the way through.
Clearly the Milo guys didn't go this route and instead sold to eBay (quickly!), but it's these kinds of "pre-pivots" that I think allow great companies to be built.
no, Milo did this
exactly.
Jesse, your enthusiasm for looking at solving an obvious problem is admirable. I don't want to be one to burst your bubble, but there are a bunch of reasons why this hasn't happened so far. Unfortunately, your strategy of give-it-away is basically 'build-it-they-will-come', and access to solutions in this space hasn't been a problem.
If, after reading all the recommendations on here about how you'll fail, you still think this is worthwhile to approach -- spend your time understanding the retailer (not the consumer user.) If you can meet the retailer's needs, you're onto something.
Spoiler alert: be prepared to learn about how everyone else has tried and failed to do exactly what you're proposing.
If, after reading all the recommendations on here about how you'll fail, you still think this is worthwhile to approach -- spend your time understanding the retailer (not the consumer user.) If you can meet the retailer's needs, you're onto something.
Spoiler alert: be prepared to learn about how everyone else has tried and failed to do exactly what you're proposing.
"Over the last few days, I’ve been thinking about what I believe is a $1 billion, or maybe even $100 billon, idea."
As a side note to anyone who comes up with an idea - any idea. Do some research. Go out on the street and talk to some (for this idea the one the OP has) merchants to vet the idea. See how hard it is to get in front of a decision maker. Whatever effort it takes you as a student or someone doing research it will be magnitudes harder when you are actually selling something (business owners tend to have a soft spot for students and younger people who they see as non-threatening). They love to help people with their research. They aren't so eager to talk to salesman.
As a side note to anyone who comes up with an idea - any idea. Do some research. Go out on the street and talk to some (for this idea the one the OP has) merchants to vet the idea. See how hard it is to get in front of a decision maker. Whatever effort it takes you as a student or someone doing research it will be magnitudes harder when you are actually selling something (business owners tend to have a soft spot for students and younger people who they see as non-threatening). They love to help people with their research. They aren't so eager to talk to salesman.
Years ago a friend of mine worked at a local BestBuy-style retailer as a consultant. I asked him why they continued to use green screen POS terminals on the sales floor when much better technology existed. Apparently they had tried 3 separate attempts to implement new systems at costs of millions of dollars. These initiatives failed and even if they reached a pilot implementation stage, the company would roll back to the old trusted system with all its flaws. These systems often have extraordinarily complex and arcane integrations with multiple supplier and manufacturer systems to manage inventory and supply flows, calculate commission/spiffs and payroll, and integrate with ecommerce systems. IE, like any decently sized software project, the devil is in the integration, and the sales cycle is almost comically long.
Eliminating the licensing costs of a new untested inventory system is not a very compelling incentive for any medium-to-large sized retailer to consider trying out an untested startup's product. For various reasons the IT deparments of big retailers are very conservative.
As for smaller retailers and mom-and-pop-shops that have less integration concerns. It might be easier to have them find your system and be willing to invest hours of labour to have staff recode their existing inventories into your system and integrate this into with their existing POS systems (oops, there's that problem again) or I guess pay you for your fully-integrated POS system.... signing these up presents its own set of challenges. I think you're overestimating the licensing costs of existing POS systems for smaller retailers, and underestimating the costs of replacing any system that has already established itself.
A better approach might be to get a feeds of data from the inventory systems that already exist, which larger retailers are already sharing with their suppliers. Then you're still faced with similar integration problems, just from the other side. Others in this thread have covered the reasons why it would be very difficult to convince retailers to give up this valuable information.
Eliminating the licensing costs of a new untested inventory system is not a very compelling incentive for any medium-to-large sized retailer to consider trying out an untested startup's product. For various reasons the IT deparments of big retailers are very conservative.
As for smaller retailers and mom-and-pop-shops that have less integration concerns. It might be easier to have them find your system and be willing to invest hours of labour to have staff recode their existing inventories into your system and integrate this into with their existing POS systems (oops, there's that problem again) or I guess pay you for your fully-integrated POS system.... signing these up presents its own set of challenges. I think you're overestimating the licensing costs of existing POS systems for smaller retailers, and underestimating the costs of replacing any system that has already established itself.
A better approach might be to get a feeds of data from the inventory systems that already exist, which larger retailers are already sharing with their suppliers. Then you're still faced with similar integration problems, just from the other side. Others in this thread have covered the reasons why it would be very difficult to convince retailers to give up this valuable information.
This sounds like http://shopping.google.com/ . Type in fitbit for example and you'll see local store listings.
OP is extremely late to the game.
https://www.nytimes.com/2005/11/22/technology/22shop.html?_r...
http://googlemobile.blogspot.ca/2010/03/in-stock-nearby-look...
https://www.nytimes.com/2005/11/22/technology/22shop.html?_r...
http://googlemobile.blogspot.ca/2010/03/in-stock-nearby-look...
It seams to me that they are missing the inventory management part of the idea, which is crucial. And being late doesn't necessaryly mean you fail. let other do some leg work before, prepare the field and open some doors. As it was already mentioned before, that's the hard part of the idea. and then offer the stores something more and even better the first players. if you do well, the worst thing that could happen to you is being bought by someone else.
And being local, there should be enough space for more than one provider if you want to stay in the game yourself.
And being local, there should be enough space for more than one provider if you want to stay in the game yourself.
This pretty much exists in at least Sweden. Check out http://www.prisjakt.nu/ ( translated to english http://translate.google.com/translate?sl=sv&tl=en&js... ). You said something like this would take 10 years to build and Prisjakt actually started 10 years ago. :-) They don't index everything of course but probably covers 99% of everything tech related and have been expanding in to new product segments all the time. Except the web site they of course do have phone apps which let you search for a product and then choose to display all the stores around you that carry that product and to what price and if they have it in stock. If you have a Swedish store selling anything online (or offline more and more) you "have" to exists on Prisjakt and have your full inventory with prices and stock status supplied to them. If you are among the cheapest stores on a popular product this of course will get you a lot of traffic. But there are more layers than just price indexing. They do have ratings and comments for all products and all stores. Myself personally would never buy anything from a store with bad reviews on Prisjakt, be it online or offline.
I would guess they started back in the days just scraping web sites on their own and then gradually got stores to supply them with "price files" that contained everything they needed. I know they have deals with create-your-own-web-shop businesses like Shopify and others so that these businesses create the price files automagically for every store THEY have.
As for revenue I believe that a store has to pay Prisjakt to actually have Prisjakt put up a clickable link to their web site. So if I search for Samsung Galaxy S III and go to the product page, I am presented with an array of stores carrying that phone, and I can click to go immediately to the stores own product page for Samsung Galaxy S III and go through with my purchase. If you don't pay it seems your website url is more hidden (on the store profile page) it's not clickable even their. You can also pay extra for having your logotype visible etc. They probably have a lot more going on as well.
2010 Prisjakt had $7.6M in revenue and made a $3.36M profit.
I would guess they started back in the days just scraping web sites on their own and then gradually got stores to supply them with "price files" that contained everything they needed. I know they have deals with create-your-own-web-shop businesses like Shopify and others so that these businesses create the price files automagically for every store THEY have.
As for revenue I believe that a store has to pay Prisjakt to actually have Prisjakt put up a clickable link to their web site. So if I search for Samsung Galaxy S III and go to the product page, I am presented with an array of stores carrying that phone, and I can click to go immediately to the stores own product page for Samsung Galaxy S III and go through with my purchase. If you don't pay it seems your website url is more hidden (on the store profile page) it's not clickable even their. You can also pay extra for having your logotype visible etc. They probably have a lot more going on as well.
2010 Prisjakt had $7.6M in revenue and made a $3.36M profit.
Here in DK we have edbpriser, which isn't quite as nice UI wise: http://www.edbpriser.dk/mobiltelefon-u-abn/gb--id-6788288.as...
Compare with: http://www.prisjakt.nu/produkt.php?p=1172708
edbpriser was bought by Aller in 2005 at which point they were said to facilitate 10% of all computer hardware sales in Denmark. I remember back in 2001-2004 where a major CPH street was full of computer hardware stores; most of them went bankrupt or gone online only.
edbpriser was bought by Aller in 2005 at which point they were said to facilitate 10% of all computer hardware sales in Denmark. I remember back in 2001-2004 where a major CPH street was full of computer hardware stores; most of them went bankrupt or gone online only.
> Here’s the idea: create a beautiful, easy to use, inventory application for brick and mortar stores: then give it to them for free.
Here's the catch, the vast majority of retail businesses aren't going to be willing to risk a critical aspect of their infrastructure on something that is "free".
As a hypothetical small business owner, I want to know who I'm going to be able to call at 8 PM Saturday night when my inventory system breaks, and how long it's going to take to send someone over to fix it.
As a hypothetical small business owner, I want to know what happens when I need to upgrade my systems in 5 years, and whether your company will still be around to support me.
As a hypothetical small business owner, I want to know that if I commit to your inventory system and retrain all of my staff, that your company won't go bust in the next 18 months, forcing me to repeat the process all over again.
As a hypothetical small business owner, when you offer something to me for "free", I see red flags all over the place. The cost may no longer be up front, but there's no such thing as a free lunch.
P.S. While consumers may like things that are free, business owners by and large do not. They understand that businesses need to make money in order to survive, and that extends to the services and infrastructure they purchase.
Here's the catch, the vast majority of retail businesses aren't going to be willing to risk a critical aspect of their infrastructure on something that is "free".
As a hypothetical small business owner, I want to know who I'm going to be able to call at 8 PM Saturday night when my inventory system breaks, and how long it's going to take to send someone over to fix it.
As a hypothetical small business owner, I want to know what happens when I need to upgrade my systems in 5 years, and whether your company will still be around to support me.
As a hypothetical small business owner, I want to know that if I commit to your inventory system and retrain all of my staff, that your company won't go bust in the next 18 months, forcing me to repeat the process all over again.
As a hypothetical small business owner, when you offer something to me for "free", I see red flags all over the place. The cost may no longer be up front, but there's no such thing as a free lunch.
P.S. While consumers may like things that are free, business owners by and large do not. They understand that businesses need to make money in order to survive, and that extends to the services and infrastructure they purchase.
Had this idea a few years ago. It would basically help local retailers to remain relevant with online retail. Hardest part is linking into a real-time inventory count of every local store... which is such a pain in the arse that it's not worth it.
Why giving the software for free? Do you have any idea how complex is managing retail inventories doing proper cost analysis and stuff? There are companies doing only that. What makes you think that you will be able to do than and sell it for free?
The real thing here is that finally, even if only in part, a software for business use has come to the HN first page. It would be cool to focus on that for once...
The real thing here is that finally, even if only in part, a software for business use has come to the HN first page. It would be cool to focus on that for once...
I don't think any one person would be ready for this idea.
I wouldn't judge how lucrative or feasible and idea is without examining the domain and talking to domain experts.
A simple example would be the taxonomy of a product. In terms of commerce, the adequate description for a product would be the minimal required to identify its price and perhaps track its quantity (for FMCG). Ex. Clover 2 litre low fat milk.
On the other hand, some mass retailer clothing stores might settle for categorising products into pricing ranges. Ex. Shirt 20$ and therefore you wouldn't be able to uniquely identify the stock.
Feasibility wise - creating software that's 'free' to lure the market will bring in a lot of headaches. If your idea of accountability is 'It's free, so it's your problem if you lost all your data' - it probably won't work.
Honestly, the idea behind creating an all-in-one solution sounds much more feasible. Mini ERP software is becoming the norm nowadays.
I wouldn't judge how lucrative or feasible and idea is without examining the domain and talking to domain experts.
A simple example would be the taxonomy of a product. In terms of commerce, the adequate description for a product would be the minimal required to identify its price and perhaps track its quantity (for FMCG). Ex. Clover 2 litre low fat milk.
On the other hand, some mass retailer clothing stores might settle for categorising products into pricing ranges. Ex. Shirt 20$ and therefore you wouldn't be able to uniquely identify the stock.
Feasibility wise - creating software that's 'free' to lure the market will bring in a lot of headaches. If your idea of accountability is 'It's free, so it's your problem if you lost all your data' - it probably won't work.
Honestly, the idea behind creating an all-in-one solution sounds much more feasible. Mini ERP software is becoming the norm nowadays.
Yea, we did that. Milo.com
I agree that it's a good idea :)
I agree that it's a good idea :)
Good stuff - big fan of your company. But you'd agree you did something pretty different, right? You started with the major retailers and integrated with existing inventory systems, if I'm not mistaken?
I think that was a better path forward - less software to develop, fewer companies to sell on the idea, etc.
I think that was a better path forward - less software to develop, fewer companies to sell on the idea, etc.
You made me laugh this morning, thank you. Should have added a "<yawn>" in front to make the snark complete. Adding the smiley face on the end was a nice way to soften the blow.
Sounds like Milo... But compete on.
Yeah, I didn't realize they existed. They were bought by Ebay a couple of years ago for $75 million, so I guess the idea was validated. Don't know if Ebay will dedicate enough time/energy to actually make it happen, so I still think there's an opportunity. Although they do have the corporate connections, which would help in gathering stores etc.
So we can all add value by collectively forgetting web storefronts that exisfed previously? And indeed might yet exist?
How about an idea that keeps us from having to rediscover everything once every eight years? I am being serious.
It should also tell you that the idea is not a $1Billion one.
http://milo.com/retailers/get-started
Pitch on Milo is more "share your inventory" rather than "manage your inventory with incredible easy." Subtle but important difference in the pitch's underlying meaning...
Based on Milo's integration list it sounds like there's lots of inventory software out there already. Not sure how much of it is "great". Suspect a lot of it needs to leverage RFID, handheld scanners, etc.
For anyone moving on this, think about hardware compatibility that's drop-dead-simple for storeroom, warehouse workers, and the guy who's unloading the truck to use. This is one part web app, 99 parts warehouse app from the retailer's point of view.
Pitch on Milo is more "share your inventory" rather than "manage your inventory with incredible easy." Subtle but important difference in the pitch's underlying meaning...
Based on Milo's integration list it sounds like there's lots of inventory software out there already. Not sure how much of it is "great". Suspect a lot of it needs to leverage RFID, handheld scanners, etc.
For anyone moving on this, think about hardware compatibility that's drop-dead-simple for storeroom, warehouse workers, and the guy who's unloading the truck to use. This is one part web app, 99 parts warehouse app from the retailer's point of view.
So true.
The other significant thing here is just how fractured the retail POS market is. There are literally dozens of single-point POS systems, and Milo integrates with 5 of the larger ones. Many of them are regional players who built their market up through hands-on customer service. They just aren't going to get unseated that easily.
The other significant thing here is just how fractured the retail POS market is. There are literally dozens of single-point POS systems, and Milo integrates with 5 of the larger ones. Many of them are regional players who built their market up through hands-on customer service. They just aren't going to get unseated that easily.
Agreed on the warehouse app part. The only way to really do it would be to have an app that could scan in a box and add 40 umbrellas to your inventory, then subtract 1 at every checkout. Integration throughout the whole supply chain would be crucial.
yes, and they are expanding it into https://www.x.com/
One thing to think about is, as a brick and mortar store, you might not want to move all your products from your inventory storage of 15 years, over to a new inventory system. Free or not, it's a PITA. It's especially painful if you're the store with the higher product pricing.
Another thing to consider is, many people shop by convenience, not by price. I always pay for convenience. Not worth it to drive 5 miles out of my way to save $1.
Not to say the idea couldn't work, and most startups are 3-4 years in the making before most people even hear about them.
Another thing to consider is, many people shop by convenience, not by price. I always pay for convenience. Not worth it to drive 5 miles out of my way to save $1.
Not to say the idea couldn't work, and most startups are 3-4 years in the making before most people even hear about them.
You have a tremendous blind-spot in your value proposition, where "free for free" not only doesn't make anybody money, but it's actually a loser on the store side, since by being everything but their POS system you are basically getting their sales data (at least in the form of some aggregated terms) on top of everything else. This is competitive information that is highly guarded in most cases, and not necessarily cheap besides.
Frankly, taking inventory is the easiest part of this. Many places are fine to do it with just pad and paper.
Frankly, taking inventory is the easiest part of this. Many places are fine to do it with just pad and paper.
Have wrestled with the same idea and variations of it for years.
As others have pointed out, getting local businesses to use it will be problematic for a number of reasons. So, another variation would be to turn it on its head and make a 'I want something' system - something for people to signal what they're looking for - and make these requests available to any local business to watch/review and respond to. The kicker would be they'd have to respond pretty quickly.
If I'm looking for X - I may not even know exactly what X is - but I describe X as best I can - few words or exact UPC or whatever - along with my city/location/area, then start getting response/offers back to me within a few minutes. Perhaps I put a time limit on it - I need to know in the next 30 minutes. If I get, say, 3 offers back telling me store ABC has it for $y and store DEF has it for $z, I can go to either location, or contact them back and arrange a deal, or just ignore them because it's too high.
It's not the instant gratification tied with realtime inventory propose here, but it's a step in the right direction. And once you have one half built, and see the signals/searches people are putting in, you can more easily convince local retailers to participate. Perhaps they pay a subscription to review a feed, which they can tie in with automated systems, or they pay a fee on a per response basis (almost like a slowed-down turn by turn google adwords).
I'm available to talk about this idea more at [email protected] if you want :)
As others have pointed out, getting local businesses to use it will be problematic for a number of reasons. So, another variation would be to turn it on its head and make a 'I want something' system - something for people to signal what they're looking for - and make these requests available to any local business to watch/review and respond to. The kicker would be they'd have to respond pretty quickly.
If I'm looking for X - I may not even know exactly what X is - but I describe X as best I can - few words or exact UPC or whatever - along with my city/location/area, then start getting response/offers back to me within a few minutes. Perhaps I put a time limit on it - I need to know in the next 30 minutes. If I get, say, 3 offers back telling me store ABC has it for $y and store DEF has it for $z, I can go to either location, or contact them back and arrange a deal, or just ignore them because it's too high.
It's not the instant gratification tied with realtime inventory propose here, but it's a step in the right direction. And once you have one half built, and see the signals/searches people are putting in, you can more easily convince local retailers to participate. Perhaps they pay a subscription to review a feed, which they can tie in with automated systems, or they pay a fee on a per response basis (almost like a slowed-down turn by turn google adwords).
I'm available to talk about this idea more at [email protected] if you want :)
This was kind of what Google Base (Now called Google Merchant Center) was meant to be. It was launched by Google in 2005.
http://googlebase.blogspot.ca/2005/11/getting-off-first-base...
I haven't played with Merchant Center, but Google Base was never good enough that merchants would adopt it in numbers.
http://en.wikipedia.org/wiki/Google_Base
http://googlebase.blogspot.ca/2005/11/getting-off-first-base...
I haven't played with Merchant Center, but Google Base was never good enough that merchants would adopt it in numbers.
http://en.wikipedia.org/wiki/Google_Base
I agree that this is a huge opportunity and a fantastic idea; I thought of a similar concept a few months back and came to the same conclusions. It's one of the reasons I'm bullish on companies like Square and Groupon; they have the relationships with the mom and pop businesses that could actually turn something like this into reality. Not to say a startup couldn't do it, it would just take that much more effort to get to the level where they are already.
Everybody here is discussing his idea, but I'm more interested on the "I'm not ready for" side of the story. This is something that has always striked me, specially if the idea comes from a less experienced friend (such as some freshmen I know). Most of the times I get myself trying to stop their naive dreams of implementing a mobile social app and sell it for billions, Instagram-like, without even stopping to consider why their app would be worth a penny at all. So often that I started to feel like I'm being that guy.
I'm used to assume that if I'm too optimistic with my plans without actually picturing the whole scene, then I'm being too naive—if I really knew what I was doing then I would 1) be able to see some deterrents to the idea clearly or 2) have the whole problem solved. OTOH it's clear to me now that I cannot wait for a complete-and-with-every-detail plan to start anything, from software to a startup. Bets got to be made. This realization is what moves me away from analysis paralysis.
I feel like this is something that can't be taught, but I'd like to hear from you guys. There's a gray area somewhere in between both and I can't find a place that satisfies me.
I'm used to assume that if I'm too optimistic with my plans without actually picturing the whole scene, then I'm being too naive—if I really knew what I was doing then I would 1) be able to see some deterrents to the idea clearly or 2) have the whole problem solved. OTOH it's clear to me now that I cannot wait for a complete-and-with-every-detail plan to start anything, from software to a startup. Bets got to be made. This realization is what moves me away from analysis paralysis.
I feel like this is something that can't be taught, but I'd like to hear from you guys. There's a gray area somewhere in between both and I can't find a place that satisfies me.
Hm. So you are telling us about an idea someone had on the train. Did the person you talk to actually agree to you telling it to the world? ;-)
Read this thread and the blog post, it seems everyone has had this idea. I've had my own thoughts about it. It's a difficult problem. There are various paths to get to that result, with most of them having to build on a network effect of the previous success. You have to provide value to both retailers, product owners and customers along the way.
An interesting way to approach it, which I don't think people has mentioned is to provide incentive for people to share/store their own shopping. Scan a slip with your phone and it stores it. Now you can easily create a new shopping list, and or remember what you bought.
Now you start building up this database. Now you go to retailers and say: Look, customers are using this app, why don't you make items available so people can search them before making their to-buy list?
As with any idea, this one has holes as well. How many people actually make to-buy lists? And would be willing to scan their slips to process what they bought? Interesting thought experiment none the less.
An interesting way to approach it, which I don't think people has mentioned is to provide incentive for people to share/store their own shopping. Scan a slip with your phone and it stores it. Now you can easily create a new shopping list, and or remember what you bought.
Now you start building up this database. Now you go to retailers and say: Look, customers are using this app, why don't you make items available so people can search them before making their to-buy list?
As with any idea, this one has holes as well. How many people actually make to-buy lists? And would be willing to scan their slips to process what they bought? Interesting thought experiment none the less.
You could argue that EBay has something like this already, including the ability to search within your location. Its just that the majority of their products are second hand, but there is commercial sellers of new products on there too.
The main impediment to ideas like this are getting the critical mass of users to make it worthwhile for both the buyers and the sellers.
The main impediment to ideas like this are getting the critical mass of users to make it worthwhile for both the buyers and the sellers.
eBay also owns Milo (http://milo.com/) which tackles this idea head on
This idea is exactly Ebay Stores with a B&M component and some easy location filtering. Think about it, if you don't have a store anywhere but on the internet, the admin interface is your inventory app.
It seems like getting a wide enough adoption to make this useful would be really tough, since as soon as you started to get traction (if at all) you'd get bought by someone who was scared of you or a more established player would break into the space. Further, inventory and sales systems are long established and are big investments for a lot of places, so kind of tough to upend. As many have said, widespread retail adoption would be unlikely.
The meat of the concept is fantastic, but why not come at it from the consumer side of things. Try to figure out a way to take transaction information (like, from a receipt) and upload it at the point of sale. You'd get a live data stream of what was being bought, where, and for how much. You could entice consumers to use the product by providing them with mint-like app for day to day purchases. You wouldn't have inventory for individual stores per se, but you could make a lot of inferences.
The meat of the concept is fantastic, but why not come at it from the consumer side of things. Try to figure out a way to take transaction information (like, from a receipt) and upload it at the point of sale. You'd get a live data stream of what was being bought, where, and for how much. You could entice consumers to use the product by providing them with mint-like app for day to day purchases. You wouldn't have inventory for individual stores per se, but you could make a lot of inferences.
Everybody in this business thinks of doing it, you definitely not the first one. (edit: everybody == strategists)
1) If you can make a really good software in this space, you can make millions just selling it.
2) If you really want to try this, you should get a deep pocketed friend who will buy a company which already has the software, so you can focus on getting the service running asap, not after 5 years.
3) Retailers are not naive about their data and store experience. And there are countless variables that you will need to accommodate. Even if you have a service in place, it may never fly in the volume that you are hoping for.
4) If it doesn't reach the volume you are hoping for, you will not make more money than you would have made by selling them the software. Perhaps you should have tried another strategy, that is more directly related to the data you were hoping to get your hands on.
1) If you can make a really good software in this space, you can make millions just selling it.
2) If you really want to try this, you should get a deep pocketed friend who will buy a company which already has the software, so you can focus on getting the service running asap, not after 5 years.
3) Retailers are not naive about their data and store experience. And there are countless variables that you will need to accommodate. Even if you have a service in place, it may never fly in the volume that you are hoping for.
4) If it doesn't reach the volume you are hoping for, you will not make more money than you would have made by selling them the software. Perhaps you should have tried another strategy, that is more directly related to the data you were hoping to get your hands on.
My girlfriend and I came up with exactly the same idea a couple years ago. It is a pretty big one, and I could have used it last night when I needed a bar of soap at 10 PM in downtown Seattle.
For those of you who are saying stores would never go along with this: I ended up buying ice cream at the first store I could find that happened to have the soap, because I was tired and wanted ice cream. There's a competitive advantage to being the closest/best-priced store with a particular thing I need, because that gets me in the door with a guaranteed sale, and once I'm there I just might buy something else I don't need. If every corner store had a data-driven way to choose which products to carry, they would improve their business in a positive-sum way.
For those of you who are saying stores would never go along with this: I ended up buying ice cream at the first store I could find that happened to have the soap, because I was tired and wanted ice cream. There's a competitive advantage to being the closest/best-priced store with a particular thing I need, because that gets me in the door with a guaranteed sale, and once I'm there I just might buy something else I don't need. If every corner store had a data-driven way to choose which products to carry, they would improve their business in a positive-sum way.
This is basically the same space as local search, except local search doesn't require retailers to integrate their inventory system or share their inventory information. They just need to pick what kinds of searches they would want to receive traffic from.
It's easier for the store, easier for the customer, etc. The odds of a retailer not having something in stock are low enough it isn't a big problem, and you have a phone right there so you can call to verify.
Most importantly, the barrier to entry is extremely low... and yet, it's very hard to get enough content to make the service really work. So adding that more complex barrier to entry is NOT going to make things better.
It's easier for the store, easier for the customer, etc. The odds of a retailer not having something in stock are low enough it isn't a big problem, and you have a phone right there so you can call to verify.
Most importantly, the barrier to entry is extremely low... and yet, it's very hard to get enough content to make the service really work. So adding that more complex barrier to entry is NOT going to make things better.
Meh, you need to have all shops having a perfect inventory. Granted that you make the best software in the world for that (it doesn't take 10 years, it takes luck if anything), and that connects magically to all providers for restocks etc...
...you'd still need to make them use it and actually inventory stuff, click the buttons, etc. It's not that the idea is bad or anything. it's to actually make people use it. its not because its free that they will use it. they would if it was free AND you'd handle their inventory for them, and guarantee a benefit every month from that (yeah, that's impossible).
...you'd still need to make them use it and actually inventory stuff, click the buttons, etc. It's not that the idea is bad or anything. it's to actually make people use it. its not because its free that they will use it. they would if it was free AND you'd handle their inventory for them, and guarantee a benefit every month from that (yeah, that's impossible).
This is a good idea, but maybe not a billion dollar idea. When was the last time you needed to find a product immediately, regardless of store (and had trouble doing it)? It couldn't be more than once or twice in the last week. It sounds like a novelty, not a necessity.
You are 100% prepared to pursue this idea. Build the best inventory software that you can and give it away for free. If what you make is easier to use than the current average solution, you'll be able to find someone to use it. You don't need anyone's permission or approval.
You are 100% prepared to pursue this idea. Build the best inventory software that you can and give it away for free. If what you make is easier to use than the current average solution, you'll be able to find someone to use it. You don't need anyone's permission or approval.
You spent too much time thinking creatively on your own, and not enough time understanding how the world works. If you want to improve the world you have to understand it better. Go understand whether you can design a business process (involving your software) that's better than the ones they brick and mortar stores are using now, and then sell it to them (or "give it away for free" - or is it worth it to pay them?). THEN think about the implications.
Unfortunately, it may be a bit too idealistic. The main problem is adoption. Even with an awesome product, it won't necessarily get adopted well enough to reach critical mass. Even if its free. Keep in mind, a lot of these brick and mortar stores are run by people who know little more than a cash register - not everybody has (or wants to have) experience with more advanced devices.
I worked for a guy who had the exact same idea ten years ago! Never figured out how to execute on it though.
What I have seen people do recently is focus on a single vertical such as say used cars or hardware stores. You could start regionally and if you can make it work in say three cities you might be able to raise the kind of money it would take to go national.
What I have seen people do recently is focus on a single vertical such as say used cars or hardware stores. You could start regionally and if you can make it work in say three cities you might be able to raise the kind of money it would take to go national.
Me too (more like 2 years). I figured RFIDs would be involved. I thought of it as soon as I heard Hong Kong Airport used RFIDs to track baggage. Didn't work on it because it seemed too big.
I had similar Idea with online shopping. You can shop for any product online or in app. when you buy it, software will redirect the order to nearest inventory holder to ship it. so many people can start business by just having the inventory. or you can opt for walk in. ( I am still interested in this idea, if anyone else ?)
For some reason, stuff that takes less than three years for five guys to make, is usually the stuff that gets done. If it takes only one year by one guy, it's probably done already.
Our whole society is defined by that. Bigger projects just don't work out because big companies are so inefficient and small don't have the money.
Our whole society is defined by that. Bigger projects just don't work out because big companies are so inefficient and small don't have the money.
A friend of mine actually had this idea a few months ago and plans to launch it in NYC in the next few months.
There are no billion dollar ideas. There's billion dollar executions.
Err, that sounds wrong... you get the idea!
Err, that sounds wrong... you get the idea!
Most stores above tiny mom-and-pop levels already do run electronic inventory control systems--and they are very particular about their details. Getting them to switch would be a very slow and expensive sales and implementation process.
I had a similar idea that used browser extensions to create wish lists across multiple shopping websites. Never got much past the prototype though: http://wantlistapp.com/
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I've had a similar idea, but it involved supermarkets and selling data to governments and companies for economic statistics and makershare data, respectively.
You've just invented the market research industry. Look up Catalina, who has been in this business for ages (as has Nielsen), and is the backend for at least some of the rewards cards in your wallet.
as far as I know, they collect the data manually (people actually go there and ask how much of each product has been sold). but I may be mistaken
No, they don't. I worked for a company who did this (as well as partnered with both Nielsen and Catalina for customer-level data) and all of our data arrived in text files (CSV, TSV, etc.) exported from their POS systems.
Gotta love the "build it and they will come" naiveté of a startup intern. The great thing is: that naiveté is what gets great companies built.
MyWebGrocer does something similar for grocery stores. Instead of targeting all stores it's better to pick a niche and focus on that
Oh lordy...so this is B2B EDI reincarnated as B2C EDI?
Now we just need a smartphone-based AS/400 and we're back in the 90's again.
Now we just need a smartphone-based AS/400 and we're back in the 90's again.
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> then give it to them for free
This seems to be part of the core of his idea, but it doesn't sound groundbreaking at all.
This seems to be part of the core of his idea, but it doesn't sound groundbreaking at all.
BTW, how difficult is it to integrate with legacy store systems | POS systems?
Anyone had experience? Some war stories?
Anyone had experience? Some war stories?
Wait until RFID prices drop under $0.50 then do it combined with a POS solution.
Sounds a lot like premature cognitive commitment.
I think every entrepreneur has had this idea. They did not pursue for the same reason why you did. Besides, your never ends up the way you initially planned.
It is a incredible idea.I support you.Come on man.
This is how I see it after working in a retail environment.
From a fortune 500 retailer point of view: They have IT staff dedicated to the POS systems and their inventory management system. They know how to make the POS systems fly. Oh and their supply chain software integrates with the inventory software, can you're product do that? No? Sorry we're going to pass. Not only that, they have tons of data warehouses of sales data going back to who knows when that the marketing people get to play with. They also may have a stringent budget and purchasing process and are most definitely led by non-technical executives. There is the old adage "You get what you pay for" and if you don't have to pay for the software then what do you get? They also have many locations (lets say 2000 for simplicity) all running the same registers. If your software doesn't support their registers, you can bet they are going to pass on you. Plus they have the advertising money to spend on AdWords campaign or paid search if need be.
Now a medium sized retailer a handful of locations. They are interested because it will allow their products to be found by those and they may be able to poach a few customers from the big box stores. Alas, but they too have existing POS software and inventory management software and would be willing to ditch them for something new. However, it may be hard for them to be the first to test out a new product since they rely on their customers and know that they could probably get the same items cheaper from a big box store. If there is any snag in their experience at their store (such as POS issues) than they could lose that customer for good. They are hesitant but would accept once it is proven and stable.
Then there are the small mom and pop stores. These may want to use the products but they don't have the infrastructure to support it. Heck, they are currently doing inventory in Excel and hate it, this would free up their time. But that free software isn't free when you need to buy new computers and registers to be able to support it.
Notice that I keep saying POS instead of just inventory management. The reason being is that those two need to integrate with one another and if you want live levels of stock at any given time, you will need to use the POS system as inventory management software is by the day (at least from what I've seen).
Plus, you get to the lock in factor. Is the software going to be free if I don't keep paying for the search stuff? What if I decide that it isn't working for us, do we have to switch software or can we keep using it for free? If you allow them to keep using it for free then there goes some profits. If you don't allow them to use it for free, then you get into a situation where it becomes a super expensive test since the software doesn't cost money but it costs time to set up the new software and train everybody on it and then if they don't like it switching back.
From a fortune 500 retailer point of view: They have IT staff dedicated to the POS systems and their inventory management system. They know how to make the POS systems fly. Oh and their supply chain software integrates with the inventory software, can you're product do that? No? Sorry we're going to pass. Not only that, they have tons of data warehouses of sales data going back to who knows when that the marketing people get to play with. They also may have a stringent budget and purchasing process and are most definitely led by non-technical executives. There is the old adage "You get what you pay for" and if you don't have to pay for the software then what do you get? They also have many locations (lets say 2000 for simplicity) all running the same registers. If your software doesn't support their registers, you can bet they are going to pass on you. Plus they have the advertising money to spend on AdWords campaign or paid search if need be.
Now a medium sized retailer a handful of locations. They are interested because it will allow their products to be found by those and they may be able to poach a few customers from the big box stores. Alas, but they too have existing POS software and inventory management software and would be willing to ditch them for something new. However, it may be hard for them to be the first to test out a new product since they rely on their customers and know that they could probably get the same items cheaper from a big box store. If there is any snag in their experience at their store (such as POS issues) than they could lose that customer for good. They are hesitant but would accept once it is proven and stable.
Then there are the small mom and pop stores. These may want to use the products but they don't have the infrastructure to support it. Heck, they are currently doing inventory in Excel and hate it, this would free up their time. But that free software isn't free when you need to buy new computers and registers to be able to support it.
Notice that I keep saying POS instead of just inventory management. The reason being is that those two need to integrate with one another and if you want live levels of stock at any given time, you will need to use the POS system as inventory management software is by the day (at least from what I've seen).
Plus, you get to the lock in factor. Is the software going to be free if I don't keep paying for the search stuff? What if I decide that it isn't working for us, do we have to switch software or can we keep using it for free? If you allow them to keep using it for free then there goes some profits. If you don't allow them to use it for free, then you get into a situation where it becomes a super expensive test since the software doesn't cost money but it costs time to set up the new software and train everybody on it and then if they don't like it switching back.
This post basically summarises the challenge with any idea. I have a great idea BUT.... It will take time, effort, money, the market place, the code, the people etc
And claims of billion dollars are typically baseless. Anyone would commit 10 years to a project if it would be worth a billion at the end.
So appreciate the authors musing on the next big thing, the problems described are the day dreams of any entrepreneur.
And claims of billion dollars are typically baseless. Anyone would commit 10 years to a project if it would be worth a billion at the end.
So appreciate the authors musing on the next big thing, the problems described are the day dreams of any entrepreneur.
value = idea x execution
thus
your_value = value_of_idea * 0
thus
your_value = 0
uh your idea is called Milo.com.
Ok now look at it from the vendor side. I'm running my store, I need to make $2500 - $25,000 a day to make payroll. I carry a bunch of products, I don't make them, I just resell them. This kid is offering me a free inventory management service, that's really cool since inventory turns is one of the ways I manage my business, but they offer it to everyone. Now stocking X doesn't make a lot of sense if everyone stocks it, or I use the App to look for things stores around me don't stock and I add some of those, except they do the same thing. So now we're carrying the same stuff and we're in a race to the bottom in terms of margin. If I put my price on the item then the fact that there is a wall mart 2 miles left of here and sells it for 1/2 what I do will be painfully apparent. I'll get very little 'exploratory' business because people won't even come in to check on something if they know I don't have that one thing they are looking for even if I do have things that they ARE looking for but forgot they needed. Pass.
The 'big brand' stores almost all have a 'find it at a store near you' and there is probably a week of Node.js and UX work to create an App that goes out and wiggles all of those search boxes and simulates what you want. It can't tell you that Bobs Sporting Goods has an umbrella but if you're in your car and it can get you within a couple of miles you're probably ok with it.
So to pursue something like this you have to make it at least marginally useful for the people who sell stuff. And to understand them you have to 'walk a mile' in their shoes. That is the hard part, getting honest feedback about what they are going through.
That said, if you do spend the time to find their problems there are easily a dozen $100M ideas lurking in there to be solved.