The 80:1 Freakonomics Paradox(sethgodin.typepad.com)
sethgodin.typepad.com
The 80:1 Freakonomics Paradox
http://sethgodin.typepad.com/seths_blog/2007/08/the-801-freakon.html
2 comments
This is essentially the Blue Ocean argument:
http://en.wikipedia.org/wiki/Blue_Ocean_Strategy.
http://en.wikipedia.org/wiki/Blue_Ocean_Strategy.
"How To Get Rich" by Felix Dennis is another good read related to what Godin is saying. He is in the magazine business, and recommends anyone looking to start something to start it in a growing industry not already entrenched with leaders. "Ride the wave" is his suggestion