Falsifiable hypotheses. The antidote to torturing your data.(leanca.mp)
leanca.mp
Falsifiable hypotheses. The antidote to torturing your data.
http://leanca.mp/2011/12/falsifiable-hypotheses-the-antidote-to-torturing-your-data/
The expression "Torture your data long enough and it'll tell you anything" was hung in a banner in the information analytics department of a direct marketing agency I worked for. It was a friendly deterrent to creatives and account execs who might have a predetermined conclusion for an analysis. In startups, we call can confuse that with vision - so here are a few examples of using falsifiable hypotheses to help avoid that trap.
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