How would you build a startup to make jazz more popular?
7 comments
One problem which plagues jazz is the barrier to entry. A-lot of people would appreciate it more if they sort of had an 'a-ha' moment when they experienced jazz. So - if you lay it on too thick or make it too 'jazzy' , that wont work. What I am driving at is an approach to marketing the app/web app/website as a tool for a more "serious/aspiring to be serious" musician ....similar to how reddit has an appearance of being interesting but is still crammed with lolcats.
Avoid the cats , feature the jazz semi prominently and then try to market it to a more mature fanbase while keeping it cool/hip. Then have elements of building blocks to jazz which can be in the form of short videos by musicians who explain jazz and its relatability to any other kind of music.
Don't go all Coltrane upfront, but start with Jamie Cullum and try to meander over to Miles Davis.
Avoid the cats , feature the jazz semi prominently and then try to market it to a more mature fanbase while keeping it cool/hip. Then have elements of building blocks to jazz which can be in the form of short videos by musicians who explain jazz and its relatability to any other kind of music.
Don't go all Coltrane upfront, but start with Jamie Cullum and try to meander over to Miles Davis.
I'm not sure if a startup is the best solution to making jazz more popular. I think becoming a popular musician in a genre heavily influenced by jazz is a better shot.
I have seen an iPad app called "The History of Jazz" which is aimed really at people who are already fans, but something like that could be good education for others too.
I have seen an iPad app called "The History of Jazz" which is aimed really at people who are already fans, but something like that could be good education for others too.
You could make a site that informs people of jazz events near users. Then offer discounts or promotions..
There are a lot of models that exist already, but try to form them into something for jazz. (look up a startup called Will Call)
There are a lot of models that exist already, but try to form them into something for jazz. (look up a startup called Will Call)
I came to Jazz via its margins: Jazz Funk, Rap samples, Movie soundtracks or Salsa.
Show how it's at the middle of everything.
Show how it's at the middle of everything.
make jazz more popular? did you ever go to a big jazz fest like in Montreal or Newport? I think it's big enough personally. That's the funniest thing I heard in a while. It won't be more popular. You re talking about culture not a boys band, prefabricated ideas. It's like wine, it's a taste you develop through the senses slowly.
Use jazz to teach X. A new method for learning.
My question - how would you go about building something that made jazz more popular?
In particular, I'm living in NYC and am thinking starting with the aim of making jazz in NYC more popular is the way to go.
Any/all ideas appreciated.